David Yousling is a dynamic marketing leader with a proven track record in developing and executing high-level partnership strategies, brand marketing, and content creation. With over 10 years of experience, he excels in fostering meaningful brand partnerships and steering integrated marketing initiatives that drive growth and engagement. Adept at collaborating across diverse teams, David brings a wealth of expertise in enhancing brand visibility and forging lasting relationships in the events and media landscape.
Produced High-Profile Campaigns: Involvement in six major Brooks Running campaigns, video shoots, and local agency initiatives. Consistently achieved outstanding results through strategic planning and effective collaboration.
Compelling Content Creation: Demonstrated expertise in copywriting and content development, crafting engaging blog posts, online advertisements, and social media management.
Expert Media Production and Event Coverage: Comprehensive video coverage for premier trail racing events, including the Western States Endurance Run, Golden Trails Series, and Javelina Jundred.
Effective Event Coordination and Retail Enhancement: Collaborated with Fleet Feet Meridian to acquire event sponsors and implement innovative retail strategies. Ensured alignment of events and merchandising with brand objectives.
Orchestrated integrated marketing strategies (including social media, podcasts, SEO, and email campaigns), significantly boosting brand visibility, user engagement (1k DAU), and over 50k signups.
Led the development and execution of a comprehensive partnership strategy, successfully acquiring and managing brand partnerships for events and media endeavors, including livestreams, podcasts, and videos. Collaborated with the Head of Marketing to enhance brand visibility, ensuring alignment with annual brand budgets and marketing goals, while maintaining strong relationships and meeting all partner deliverables.
Led cross-functional teams in aligning marketing initiatives with business objectives, alongside managing budgets and performance metrics.
Guided the engineering team in developing innovative platform features and tools, enhancing both front-end and back-end functionalities.
Freelance Photographer
Photographer
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Jan 2012 - Aug 2020
Strategically orchestrated pre and post-production phases, expertly managing talent acquisition, rate negotiations, and workflow optimization to ensure projects were delivered on time and within budget.
Directed onsite operations including shot list and technical aspects like lighting and sound, ensuring each project uniquely captured the desired aesthetic and brand essence.
Managed client relationships, ensuring clear and effective communication, and leveraged these interactions to drive growth and client satisfaction.
Strategically executed field marketing initiatives, fostering robust partnerships and co-marketing opportunities that amplified brand presence and engagement across key markets. Collaborated closely with sales and marketing teams to align event strategies with corporate objectives, ensuring seamless execution and maximizing ROI. Leveraged in-depth market research to identify and engage potential brand partners, contributing to sustained business growth and enhanced brand visibility.
Collaborated with the customer database team to implement email campaigns focused on acquiring and developing client relationships.
Produced creative assets to build and grow membership for the Advisor Program.
Responsible for customer support, social media, copywriting, and SMB Sales Group social media training.