Constantly improving:
Responsibilities:
✓ analysing & understanding of the target market through qualitative and quantitative data
✓ identifying and evaluating the validity and feasibility of product opportunities
✓ planning the product strategy and roadmap for development
✓ conception and implementation of A/B-, multivariate or multi-page tests
✓ meeting customer needs through continuous planning and execution of digital product solutions
✓ evangelizing the product goals internally to the team
Responsibilities:
✓ identification and monitoring of relevant search queries, voluminas & competitors
✓ implementation and success control of SEO actions (ranking, traffic, conversion)
✓ conception and implemetation of A/B tests to increase the conversion rate
Analysis of a website in terms of web accessibility based on the „Web Content Accessibility Guidelines“ and the „Barrierefreie Informationstechnik-Verordnung“.
Evaluation of the companies website using different analyse methods like cognitive walkthrough, mouse-tracking, heuristic evaluation, ...
Supporting with new computer technology.
Information Retrieval, Information Visualization, Innovative Display Technologies & Human-Computer-Interfaces, Virtual & Augmented Reality
Usability Engineering, Empiric Design Methods, Applied Social Psychology
Media Design, Media Production, Human Computer Interaction, Usability, Web Programming