Responsible for: (1) Lead the design team in improving technical knowledge from business, design, and product perspectives, and (2) provide strategic visions for new business opportunities, build MVPs, and analyze data to validate hypotheses.
As a Product Designer at Vittude, I lead the charge of shaping the company's design landscape, establishing foundational visual elements, and refining processes to enhance the overall user experience. I play a pivotal role in the complete redesign of the company app, collaborating with cross-functional teams to align with business goals and incorporating user feedback to improve usability and functionality.
Looking at new opportunities aiming to impact experience and business KPIs related to product onboarding, registration and bank account opening flow for individuals.
Working at post-acquisition squad in Nomah business unit, I've done many experiments impacting the experience of guest registration, ID validation and in the step of rendering keys and access codes to the building and apartment.
Working on initiatives aimed at improving the user experience and KPIs in the internal search process within the leading company (which is also the largest pharmacy chain in Latin America) in the Brazilian pharmaceutical sector.
Working with Marketplace, I monitored KPIs and improved the product with regard to the quality of listings, consumer experience and new business opportunities in order to generate revenue and value for the user at the same time. Also working with SEO impact initiatives. Working with feature development and interface creation.
As a consulting designer, I worked at one of the largest banks in Latin America, developing projects for account holders and small businesses. Also introducing a culture of agile methodology in the teams I worked with.
I worked on the development of the new structure and visual language of the product, evaluating the business metrics to cause an impact-focused on user experience and ways to generate revenue for the company. I built and organized the backlog with the Product Owner, I worked with the creation of a scalable style guide to unfold as a design system. I applied some research, perception tests and card-sorting for information architecture.
Ranked among the top 5 in the entrance exam, guaranteeing a full scholarship.