Heather Romney

Functional Expertise

• End-to-end product design and cross-platform design expertise (Web, Android, iOS, email)

• Defining a product vision

• User-centered design

• Prototyping using Sketch, InVision, Marvel, Principle

• Collaborating cross-functionally with PMs, engineers, researchers
• Leadership experience; I've lead designers and provided guidance to cross-functional partners like content strategy and research.


• Designed and prototyped term subscription pages which led to 53% more annual subscriptions over monthly, and overall lifted Epic's LTV/CAC to 14%.
• Led the product direction and closely collaborated with PMs, engineers, researchers, and content strategists to create a new comics area and comic book reading experience called "Magic Zoom" that improved the overall reading experience and accessibility of the product.
• Defined, led, and executed a daily reading goal on Epic to encourage our users (ages 2-12) to develop a habit of daily reading by use of gamification and feedback looping using Sketch, InVision, Marvel and Principle.

• Successfully designed iOS, Android, and web training products for outdoor brands like The North Face, Oakley, Garmin, Fitbit, and more which converted into 17 more minutes of brand engagement, overall online sales, and word-of-mouth marketing for the brand.
• Evaluated market research to define the best product direction to engage users in various market categories.
• Collaborated with PMs and content strategists to design, wireframe, prototype, and code end-to-end flows, from conception until launch.

• Defined and led product strategy for email marketing using responsive email which converted to a higher opening and conversion rate for our clients
• Senior Designer responsible for web, email, print, marketing landing page creation, and Wordpress management.
• Mentored and led junior designers in addition to maintaining design systems for the department.

• Designed and coded content for USANA’s e-commerce website, internal-facing site, and email campaigns.
• Led and executed the visual direction for online marketing editorials, including USANA's Gen Y feature which won a Hermes Creative Award.

• Led the company's branding and marketing initiatives, maintained style guides and design systems.
• Designed large-format printed marketing products, including corporate branding for Display Business and corporate branding and advertising.

• Engineered corporate web sites for Lone Rock Clothing and Design Ink.
• Conceptualized a winter line for Lone Rock Clothing and Overstock.com.
• Produced branding and designs for various brands.

• Led and mentored junior designers in web design and graphic design.
• Produced official media for Spy Hop and local non-profits, including websites, print and video.
• Directed cinematography and helped to operate lighting and sound equipment for film projects. Designed production film titles and assembled movie trailers.

• Brainstormed and designed layouts for feature articles in the magazine.
• Conceptualized and created advertisements for local businesses and vendors.