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Heru Herlambang

Experienced UI/UX Designer
Malang, East Java, Indonesia
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linkedin.com/in/samheru
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herlambang.heru@gmail.com
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+62 812 3549 3996
I am UI & UX designer for over 7 years experiences with specialties in visual design, ux design, rapid prototyping, design thinking, and collaboration. My mission is to help people and companies build their digital products that focus in optimizing user experience through creative solution. I have led projects and teams that have worked together to design and create better service experience for both mobile and web products.
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Work Experience

Selapak Nusa Link, PT

Product Designer
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Jan 2017 - Aug 2017

As product designer I worked closely with the CEO for generating new idea, designing prototypes, managing creative teams and preparing product launch.

My role includes:

  • Provide a design prototype for new products
  • Manage and lead the creative team to achive company goals
  • Review and evaluate every internal projects with whole stakeholder

Selapak Nusa Link, PT

Outsourcing Director
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Jan 2016 - Jan 2017

In my role as outsourcing director I led the outsourcing project, build and manage team that involved in the project to ensure the projects is delivered on time based on project timeline we setup.

List of projects we had done and delivered were:

  • The Graph version 3.0 both for mobile app and website.
  • TiketStudio mobile app.
  • Labsakura mobile app for both patient and clinics
  • Chaterpress mobile app (iOS and Android)

Montazze Studio

Chief Creative Officer
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Oct 2014 - Jan 2016

As creative director I led and managed creative department to design and build digital products whether it was for internal products or outsourcing projects. I was also responsible for making strategic decision to help company achieve their business goals.

99Designs

Freelance Designer
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Jul 2013 - Sep 2014

Here's my another journey as a freelance designer that also help me to sharpen my skill in UI/UX design for several custom projects whether it was a web and mobile application designs.

Vandenito

Web Designer & Front End Developer
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Jan 2007 - Jan 2012

My first journey in the IT world was at a software house as web designer and front-end developer for Joomla! platform. Here, I helped the company in delivering outsourcing projects from both overseas and domestic clients. Most of our projects related with Joomla! template development.

Citilink Airline

Ticket Auditor & Sales Representative
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Jan 2004 - Dec 2004

My main responsibility was making reservation or selling airline tickets, audit document related with passenger’s ticket, daily reporting to headquarter for ticket sales.

PT. Modular Mining Indonesia

Database Coordinator
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Jan 2001 - Dec 2002

Founded in 1979, Modular Mining Systems, Inc. revolutionized the mining industry with a groundbreaking product: the DISPATCH Fleet Management system. Through custom hardware and software, this new technology optimized the assignment of trucks to loading and dumping points in an open pit mine and produced operating reports throughout a shift. The DISPATCH system's global success served as a springboard for further innovation, leading to the development of Modular's IntelliMine suite. Here, I was responsible to test and customizing Dispatch fleet management system based on client requirement. I also design a desktop program to help our technician for handling work order & purchase order report and provide a program to help management in reporting tax, financial statement, and other managerial things.

Education

Brawijaya University

Bachelor of Business Administration Marketing Management
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Jul 1995 - Oct 2000

My major study was related with Marketing Management. From there I studied more things about understanding customer behavior, business development, public relation and marketing research. I also led student organization in business department to help other student’s get value added from several programs we made.

Projects

TradePost - Buy & Sell Nearby (WIP)

UI/UX Designer & Project Manager
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Jul 2017 - Sep 2017

TradePost is a mobile first peer to peer e-commerce platform where users can buy and sell goods and services. We built the TradePost platform because we wanted to create a standard for people when shopping online. With our core proprietary features, TradePost was built around being safe, quick, and hassle free. And with free registration and no listing costs, there is no obligation for our users. As UI/UX Mobile Designer, my role includes: • Create user personas, user journeys, user flows and do some user testing for alpha to beta stages. • Lead and collaborate with the whole team that involved with the projects. • Design wireframes and provide prototypes to present it in front of whole stakeholder. • Design a high fidelity visual interactive and handover to mobile developer.

As Project Manager, my role includes: • Setup team, tools and project tasks. • Lead mobile developer to implement the design as per design flows. • Make weekly report to project owner. • Responsible to submit app to itunesconnect for beta testing.

Adsumo V.1

UI/UX Designer
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May 2017 - Jun 2017

Adsumo is a ads research platform which built as browser extensions (Firefox & Chrome) to help advertiser to make a better ads targeting in Facebook. This software was become a phenomenal when breaking a sales record within 14 days for over 5,000 licenses sold out for $49 per license with life time support. For more information about Adsumo please refer to http://adsumo.co/secret . The video demo also can be watched here: https://youtu.be/nBMfwMG--xo As UI/UX Designer I started with designing a wireframe for sales page and converting it into high fidelity version.

TiketStudio (Travel app)

UI/UX Designer & Project Manager
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Jul 2016 - Dec 2016

TiketStudio is a travel aggregator website and reservation platform for hotel, airplane, theme park, bus, train, rent car, and tour activities products. This is still in a beta stage and will only serve for hotel reservations. In this project, I was responsible to make a concept, wireframe, and design prototyping for its mobile application. My challenge was how to simplify the booking process in mobile app that meet our market characteristics in Indonesia. The whole process took 5 months including design for 2 months and development for 3 months. The app can be downloaded from this appstore link: https://itunes.apple.com/id/app/tiketstudio/id1182873541?mt=8

Lab Sakura

UI/UX Designer (android & ios)
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Jan 2016 - Oct 2016

Lab Sakura App is mobile application platform for online clinics operated by Laboratorium Klinik Sakura. They provide some medical services that can be accessed by the patient from home. Patient can make a schedule for medical check-up simply from the app and medical officer will come to his/her home to perform medical test. Patient can also see their medical result directly from their smartphone once the result is available. As UI/UX designer I did some research related with user segmentation, persona creation, create wireframe until convert it into high fidelity prototyping before handover it to the developer team.

The Graph V.3 - Mobile App

UI/UX Designer (iOS & Android)
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Mar 2016 - May 2016

This project was the next phase of the previous version which provided the ability to access it from mobile devices. My challenge was to simplify the complexity and make it easier for mobile user to use it. I spent 20 days to make a concept and show a prototype to client. Since this app is full of form fields, the hardest thing was relying on design implementation for development team. Thus I had to provide form framework library for both iOS and Android platform to help developer works

The Graph V.3 – Browser Plugin

UI/UX Designer
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Jun 2015 - Jul 2015

The Graph is an application tools for marketer as an add on which is installed in the client’s browser. With The Graph, the user can search and find more information about people, stories, group and event activities without having to remember hundreds keywords in Facebook graph search. Yes, The Graph is simplifying the Facebook search. The launching of The Graph V.3 as powerful marketing tools had attracted more than 7500 people and broke the sales record for more than 3 billion rupiah (USD 225,000) in 2 weeks after new design and features introduced to public with pre- order sales. My role in this project was re-designing the old browser plugin design which they made before. Since this plugin need a user to log in their Facebook account, my challenge was how to make user feel safely using this browser plugin. My idea is to incorporate the plugin design with the current Facebook's design style, so user will see this plugin as the part of their Facebook page. To view a demo of the old version of the graph, please visit this Youtube link: https://www.youtube.com/watch?v=3kkZxgISuC0 and the new version after redesign can be watched from here: https://www.youtube.com/watch?v=sn1pjcGrRy0 .

Chaterpress - Social Photo Printing

UI/UX Designer & Project Manager
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Jul 2015 - Aug 2016

Chaterpress is Social Photo Printing™ app with chat to curate & print memories into photobook. Perfect for everyday life delivered to you. As UI/UX designer my goal was how to simplify the proses from getting specific photos from social media such as Instagram or Facebook, let user edit their photo without hassle until check out process. Here I made a research comparing similar app from app store and then breaking it down all the features to fit with client requirement. After research done, I stepped into creating few version of wireframes then high fidelity visual to present as prototyping. As Project Manager I setup and led the team (creative & developer) to work together and build transparency in communication between stakeholder.

All aboard! – The scheduler widget (formerly Sohelpful)

UI/UX Designer
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Jun 2015 - Jun 2015

All Aboard! (formerly SoHelpful) was a SaaS startup founded by Kevin Dewalt, a well-known serial entrepreneur and internet marketer. The project was started in June 2015 and my job was redesigning and simplifying the old call scheduling widget process to be more modern look, clean and easier to use. The design process took 7 days including concepting, wireframing, mockup, and prototyping it with invision app. The challenges was how to keep current widget system without modifying a back-end service by his developer but still allowed to modifying the UI.

ProDokter

UI/UX Designer
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Dec 2014 - Mar 2015

ProDokter is a personal healthcare assistant which helps patient to connect to specialist and professional doctors easily and quickly. Find your own preferred doctors based on their specializations and/or locations, sort the search results by their name, specialty, location or rank, and get a new experience on consulting and scheduling online.

Enjoy the convenience of consultation with any doctors to obtain Second Opinion from a wide variety of health problems in a personal, secure and efficient way. Android app can be downloaded here: https://play.google.com/store/apps/details?id=com.prodokter.patient&hl=en

Sellyhoo

Freelance Mobile Designer
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Jul 2014 - Jul 2014

Sellyhoo (formerly Sellit) mobile app is the easiest way to sell, discover and buy all from the palm of your hand. It enables people to sell an item in under 60 seconds and made selling much simpler. The projects was coming from 99designs contest and I won it to continue to the next phase for 1 on 1 private project. The detail project can be viewed from my 99designs dashboard. Since the contest was made privately, you can see my entire design process from here: https://app.box.com/s/gax88583jmazz5dclo2jk4dw7fdm0u3u .

Pictli - Mobile App

UI/UX Designer
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Feb 2014 - Mar 2014

Pictli is the easiest way to send a framed photo gift from mobile phone. With Pictli people can choose a photo they love from mobile phone, Instagram or Facebook account, place it in a beautiful frame, then have it delivered wrapped with a card to their love ones. This project was coming from 99designs contest and I awarded as a winner to continue the project in 1 on 1 private project. The project link can be visited from Colabtivo dashboard as my profile name (https://99designs.com/mobile-app-design/contests/design-beautiful-mobile-picture-framing-application-329497/entries). These screen can also be accessed from here: https://app.box.com/s/xnuvw2l1lqyre7nwx6m3xfpenf0xem6i .

Skills

  • UI/UX Design
  • Prototyping
  • Concept Modeling
  • Usability Testing
  • Card Sorting
  • Persona Creation
  • Diagraming
  • Collaboration
  • Wireframes
  • Team Building
  • Marvel App/Invision App
  • Sketch App
  • Photoshop/Illustrator
  • Slack
  • Trello or Basecamp