Ideas / Concepts / Texts – online / offline
We're part of Publicis and describe ourselves as "the connected marketing agency" with a clear focus on digital media. So I write headlines and copies for content pieces as well as digital campaign concepts for clients like Mercedes-Benz, AOK (health insurance) or do social media for Ferrero's famous Nutella spread. Plus: focus on new business pitches.
Biggest accounts I was creatively in charge for are Toys R Us, Havana Club, Beefeater, Provinzial (insurance) as well as some minor clients like sportwetten.de and others. Also doing new business from time to time.
Responsible for most things regarding Schwarzkopf (Henkel haircare), including the subbrands Schauma (global lead) and Taft (European lead). Dedicated to new business as well, pitching regularly.
Biggest client over all three years for me was Weight Watchers, analog and digital. Other jobs I worked for were DUS Airport, different Henkel brands (got2b, Diadermin, Aok), ERGO or Kettler. Occasionally projects for Esprit and Vodafone.
Most of it was online projects, involving social media in some cases. Working constantly for clients like Brötje, Deutsche Telekom, DTI, Halbe Rahmen, Echter Nordhäuser etc. And lots of website concepts for the famous German SMEs.
I worked remotely as a content tributor to the Nokia sponsored online lifestyle magazine "Sounds Like Me". Without real guidelines from the publishers, I posted an article every week about strange or interesting stuff I found on the interwebz.
For my first full-time job I worked mainly for clients from the beauty sector, doing the adaptation work (print & TV) for Maybelline and L'Oréal (Men Expert). That meant I translated ads from English and French for the German market. But I also did jobs for Pelikan, Nestea and Arla.
Supported the production of "Vier Bilder der Liebe", a theatre play by Lukas Bärfuss. Because it was a world premiere, I not only had to update and lecture the author's manuscript, but we also published the play as a book, for which I did the editing part.