Hendrik Spree

Ideas / Concepts / Texts – online / offline

Contact Info

  • Cologne, Germany
  • drikkes.com
  • spree@duck.com
  • +4915154775884

Work Experience

TryNoAgency (Berlin)

Senior Copywriter

Oct 2022 - Current

Full remote work for clients mainly from the digital and tech sector. These are startups or big companies like Hewlett Packard, for which we are the German lead agency. Working in both, German and English, I also do a lot of new business pitches as well.

480Hz (Bonn)

Team Lead Copy

Jan 2021 - Sep 2022

As a customized agency for Deutsche Telekom, 480Hz is part of the DDB network. We developed and adapted all things trade marketing – from shop design to customer magazines. I lead a team of copywriters to work on brochures, flyers, 3D animations, radio spots etc. Some minor jobs for Deutsche Bahn, too – an account I helped to win.

Digitas Pixelpark (Düsseldorf)

Senior Copywriter

Dec 2018 - Dec 2020

DPX is owned by Publicis. During my time there I wrote headlines and copies for content pieces as well as digital campaign concepts for clients like Köstritzer, AOK, KraftHeinz or I did social media for various Ferrero brands.

Zum goldenen Hirschen (Cologne)

Senior Copywriter

Jan 2018 - Oct 2018

Accounts I was creatively in charge for were Toys R Us, Havana Club, Beefeater, Provinzial as well as some minor clients like sportwetten.de. I also did new business from time to time.

DDB (Düsseldorf)


Jul 2016 - Dec 2017

I was responsible for most things regarding Schwarzkopf (Henkel haircare), including the subbrands Schauma (global lead) and Taft (European lead). Dedicated to new business as well, I pitched regularly.

Kunst und Kollegen (Düsseldorf)


May 2013 - Jun 2016

The biggest client over the years for me was Weight Watchers, analog and digital. Other accounts I worked for were DUS Airport, Kettler, ERGO and various Henkel brands like got2b or Diadermin. Occasionally projects for Esprit and Vodafone.

Cross Contacts (Berlin)

Freelance Editor

Sep 2009 - Dec 2012

I worked remotely as a content tributor to the Nokia sponsored online lifestyle magazine "Sounds Like Me". Without real guidelines from the publishers, I posted an article every week about strange or interesting stuff I found on the interwebz.

FederhenSchneider (Cologne)

Text & Concept

Jun 2008 - Apr 2013

Most of it was online projects, involving social media in some cases. Working constantly for clients like Brötje, Deutsche Telekom, DTI, Halbe Rahmen, Echter Nordhäuser etc. And lots of website concepts for the famous German SMEs.

McCann Erickson (Düsseldorf)

Junior Copywriter

Mar 2006 - Jun 2008

For my first full-time job I worked mainly for clients from the beauty sector, doing the adaptation work (print & TV) for Maybelline and L'Oréal Men Expert, adapting English and French ads for the German market. But I also did jobs for Pelikan, Nestea and Arla.


Ruhr-Universität Bochum

Magister Artium | Literature, Philosophy, History

Oct 1998 - Jul 2005

Städtisches Gymnasium Thomaeum

Abitur | Biology, History, English

Aug 1987 - Jun 1997


Schauspielhaus Bochum

Dramaturgy Trainee

Aug 2001 - Oct 2001

Supported the production of "Vier Bilder der Liebe", a theatre play by Lukas Bärfuss. Because it was a world premiere, I not only had to update and lecture the author's manuscript, but we also published the play as a book, for which I did the editing part.

McCann Erickson (Düsseldorf)

Copy Intern

Jul 2004 - Sep 2004

During the whole three month I assisted a senior Copy/AD team with their work on the European Christmas campaign for Coca Cola.