Hendrik Spree

Ideas / Concepts / Texts – online / offline

Contact Info

  • Cologne, Germany
  • drikkes.com
  • hendrikspree@gmail.com
  • +4915154775884

Work Experience

480Hz (Bonn)

Team Lead Copywriting

Jan 2021 - Current

As a customized agency for Deutsche Telekom, 480Hz is part of the DDB network. We develop and adapt all things trade marketing for the famous German telecommunication provider – from shop design to customer magazines. Here I lead a small team of copywriters to work on brochures, flyers, 3D animations, radio spots and more.

Digitas Pixelpark (Düsseldorf)

Senior Copywriter

Dec 2018 - Dec 2020

DPX (as we said) is owned by Publicis. During my time there I wrote headlines and copies for content pieces as well as digital campaign concepts for clients like Köstritzer, AOK (health insurance), KraftHeinz or I did social media for various Ferrero brands. Plus: focus on new business pitches.

Zum goldenen Hirschen (Cologne)

Senior Copywriter

Jan 2018 - Oct 2018

Largest accounts I was creatively in charge for were Toys R Us, Havana Club, Beefeater, Provinzial (insurance) as well as some minor clients like sportwetten.de and others. I also did new business from time to time.

DDB (Düsseldorf)


Jul 2016 - Dec 2017

I was responsible for most things regarding Schwarzkopf (Henkel haircare), including the subbrands Schauma (global lead) and Taft (European lead). Dedicated to new business as well, I pitched regularly.

Kunst und Kollegen (Düsseldorf)


May 2013 - Jun 2016

The biggest client over all three years for me was Weight Watchers, analog and digital. Other accounts I worked for were DUS Airport, Kettler, ERGO or various Henkel brands like got2b, Diadermin and Aok. Occasionally projects for Esprit and Vodafone. (The agency is now part of Flora & Fauna.)

FederhenSchneider (Cologne)

Text & Concept

Jun 2008 - Apr 2013

Most of it was online projects, involving social media in some cases. Working constantly for clients like Brötje, Deutsche Telekom, DTI, Halbe Rahmen, Echter Nordhäuser etc. And lots of website concepts for the famous German SMEs.

Cross Contacts (Berlin)

Freelance Editor

Sep 2009 - Dec 2012

I worked remotely as a content tributor to the Nokia sponsored online lifestyle magazine "Sounds Like Me". Without real guidelines from the publishers, I posted an article every week about strange or interesting stuff I found on the interwebz.

McCann Erickson (Düsseldorf)

Junior Copywriter

Mar 2006 - Jun 2008

For my first full-time job I worked mainly for clients from the beauty sector, doing the adaptation work (print & TV) for Maybelline and L'Oréal (Men Expert). That meant I translated ads from English and French for the German market. But I also did jobs for Pelikan, Nestea and Arla.


Ruhr-Universität Bochum

Magister Artium | Literature, Philosophy, History

Oct 1998 - Jul 2005

Städtisches Gymnasium Thomaeum

Abitur | Biology, History, English

Aug 1987 - Jun 1997


Schauspielhaus Bochum

Dramaturgy Trainee

Aug 2001 - Oct 2001

Supported the production of "Vier Bilder der Liebe", a theatre play by Lukas Bärfuss. Because it was a world premiere, I not only had to update and lecture the author's manuscript, but we also published the play as a book, for which I did the editing part.

McCann Erickson (Düsseldorf)

Copy Intern

Jul 2004 - Sep 2004

During the whole three month I assisted a senior Copy/AD team with their work on the European Christmas campaign for Coca Cola.