Polina Hohonova

• Launched 0–1 fintech product, achieving 191% improvement in user retention and 2.3x engagement increase
• Built scalable design system enabling new partnerships and white-label offering
• Drove customer activation initiatives, setting foundations for growth-ready design practice
• Collaborated with founder, CTO, and lead product manager to establish design culture and scalable processes for future team expansion

Farfetch (B2C)

• Led platform transformation across 190+ markets: raised app rating from 3.0→4.5★ and reduced design inconsistencies
• Drove e-commerce design innovation by evolving consumer design language and elevating customer experience across search & navigation, product discovery & storytelling, and checkout
• Partnered with 14+ product teams and executives to align vision and execution at scale

Farfetch (B2B)

• Designed solutions for marketplace partners and enterprise clients, challenging online retail norms
• Created scalable B2B design frameworks improving usability and business efficiency
• Developed design critique and review processes that improved cross-functional alignment and design quality

• Partnered with world-class creative studios and cultural institutions (Cartier Foundation, Gagosian Gallery, David Lynch, Gilbert & George) to deliver digital and brand experiences.
• Designed and launched websites, identity systems, and digital touchpoints combining high-fidelity visual craft with usability.
• Developed scalable design languages that translated brand storytelling into functional user journeys.
• Aligned aesthetics with business objectives, driving measurable engagement in luxury and art audiences.
• Built foundation in systemised design thinking and cross-functional collaboration that informed transition into product design at scale.