Experienced UX Designer with a passion for creating emotionally engaging digital solutions that merge creativity with technology. Skilled in problem-solving, user-centric design, and managing the entire product lifecycle.
9+ years of experience with diverse demographics and problem spaces.
Led design and research for Solution-Based Approach to redefine user experience of Software Development Life Cycle, resulting in ~25% developer adoption within two quarters since its launch.
Developing and implementing the "Watch Me Code" Research Playbook, leading to a streamlined research process organization-wide.
Owning and improving the user experience of Console, a centralized system for engineering interactions, and SDLC on PayPal's Platform-as-a-Service.
Collaborated across geographical teams to conduct user research with dev teams, utilizing high-level problem statements to uncover gaps and pain points.
Providing mentorship and guidance to designers in design-related matters such as design principles, user research, and usability testing to enhance their skills and knowledge.
Collaborating with the team to identify gaps in the design process and suggesting solutions to improve them.
Conducting design challenges and interviews to help Phyllo hire a design lead.
Led the UX & Design for Research Data Management platform to go from 0 to 1.
Conducted user research and usability testing to comprehend user needs, behaviors, pain points, and validate design decisions, and iterate on designs accordingly.
Created the foundation of the design systems and standards to guarantee consistency and scalability across products.
Offered UX best practices guidance to other team members as required.
Led user Experience design for Dineout's B2B SCM platform, including integration of Torqus and Inresto, resulting in streamlined features and increased user engagement.
Redesigned search functionality on Dineout mobile app, resulting in an 18% increase in customer conversion within a month.
Conducted field research with 20+ restaurants and presented user-centric design solutions to the CEO and stakeholders, resulting in improved engagement and revenue.
Mentored two junior UX designers, contributing to the success of the UX team and positively impacting Dineout's overall performance.
Converted 22k+ customers within four months by conceptualizing core product features and designing the CLM of Education Fee Panel for School Merchant.
Conducted multiple field researches and worked on over four diverse domain projects, including Insurance, Paytm Payments Bank, Education, and CST operations.
Defined interaction models, user task flow, and UI specifications, resulting in a cohesive style guide and consistent design language that led to improved customer adoption.