Product and technology executive with experience leading the execution of product vision, design, and go-to market strategy for early stage, growth-oriented startups. Quick and eager learner with record of success across healthcare, ad tech, and media. Thrives in fast-paced, creative, solutions-driven organizations.
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Work Experience
Cota Healthcare
SVP Product Management
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Mar 2017 - Current
Fundamentally transformed company’s approach to data and products for oncology providers resulting in 2.5x revenue growth in 2017 and successful $40 million C-round raise.
Launched Cota Real World Analytics and Point of Care in 2018, a provider oncology data and analytics suite designed to identify and reduce unwarranted variation in care and improve quality and outcomes for patients.
Productized a patented patient stratification system across 140+ types of cancer that enables the delivery of precision medicine at scale.
Provided technical leadership for all strategic partnerships, which included two successful agreements, one with a Fortune 50 company and the other a leading NYC based cancer center.
Spearheaded design of a first of kind EHR abstraction platform capable of transforming unstructured electronic health records into structured, quality assured real world data. Successfully applied to 20+ provider institutions including 3 NCI designated sites.
Launched Cota Clinical, a first of kind clinical oncology research application focused on utilization and outcome analytics of breast, lung, and multiple myeloma cancer patients.
Medialets
Director Of Product Design
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May 2012 - Apr 2015
Launched Servo, the digital ad industry's only MRC accredited 3rd party mobile ad server. Delivered a completely home-grown, easy, and exciting to use trafficking and reporting platform that served hundreds of millions of impressions monthly for many of the world's most prominent mobile digital advertisers.
Released two additional industry-defining products - Servo Total Attribution, a cookie-less mobile attribution solution and Servo Reporting a self service dashboard and report builder.
Successful exit, company acquired in 2015 by British multinational advertising and public relations company WPP.
Spot Agent
Co-Founder
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Jan 2011 - Jan 2013
Built mobile app that could answer a simple question - "How long can I park my car in a spot before getting a ticket?" Successfully launched pilot mobile web app on both iPhone and Android. Product was promoted in the Baltimore Sun, Baltimore Magazine, CityLab, and Atlantic Monthly. Was referred to as "The Best Parking App We Have Ever Seen" by CityLab.com.
Millennial Media
Senior UX Designer
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Apr 2011 - May 2012
Designed new product and marketing vision for mMedia.com a self-service advertising platform for both advertisers and mobile application publishers. Expanded product features and converted entire app from Flash to javascript in under a year while also supporting over 35,000 registered mobile apps.
AOL
Senior User Interface Designer
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Aug 2010 - Apr 2011
Provided hands on UI/UX design direction and implementation guidance for AdLearn Open Platform (AOP), AOL's Reporting, Ad Desk, and PubDesk applications.
Crafted application specifications with product managers and facilitated communication between sales and technology teams through the use of wireframes, site-flows, and prototypes.
Promoted the advancement of best practices and compliant front-end HTML and CSS development techniques across all AOL Advertising products.
Inside Lacrosse
Director of Online Product Development / Creative Director
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Mar 2005 - Aug 2010
Transformed a small print-based sports magazine into a modern, industry-leading digital publisher. Resulted in 3x traffic growth and successful exit to Advance publications in 2008.
Crafted long-term online business strategy with publisher that included initiatives such as deploying Google DFP, advanced site analytics, and moving to AWS for web hosting.
Launched multiple online products: Inside Lacrosse.tv, lacrosse’s first online video player, NLLInsider.com, a niche indoor lax blog and the IL Photo Zone, while also directing creative for three corporate sponsored lacrosse events held in NFL stadiums.
Managed annual departmental budget of over $1.75 million and all facets of an eight-person print and web production department.
Developed media-buying packages with sales team and presented concepts to top clients such as Under Armour, Warrior, Nike and Reebok.
Inside Lacrosse
Graphic Designer / Senior Photographer
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Jul 2004 - Feb 2005
Re-designed entire magazine, transitioning from a tabloid black-and-white newsprint format to oversized, full-color glossy format which won multiple design, photography, and writing awards.
Produced creative and photographic content for 140+ page monthly magazine with a two person creative staff and also recruited a national network of freelance photographers and illustrators.
Developed print and web creative for all company marketing and branding efforts. Projects included billboards, television commercials, trade show booths, rate cards, posters, brochures and various company logos.
Education
University of Massachusetts, Amherst
College of Social & Behavioral Sciences Political Science and Journalism