Jamie Evangelista

• Completed over 480 hours of coursework, projects, and community & mentor-based interaction centered around the UX Design process.
• Applied design thinking and theory across three capstone projects and received one-on-one mentorship from an industry expert throughout the process.
• Gained hands-on experience with industry tools, including Sketch, InVision, Marvel, and Framer.
• Planned and executed in-depth research through in-person interviews, online surveys, and extensive competitive analysis.
• Defined and designed the interactive experience — through user flows, sitemaps, wireframes, and prototypes.

• Owned promotional email campaign ideation processes for identifying needs, translating into creative abstracts and technical requirements. Defined audience targeting and data needs for personalization.
• Built and hand-coded templates in HTML/CSS, tested and launched simple to highly advanced email campaigns and interactive programs in email service provider.
• Analyzed email campaign performance; created and administered A/B tests that quantified effects of changes made to creative content.

• Owned day-to-day execution of email campaigns, including segmentation, content development, QA, and deployment.
• Worked cross-functionally with Business Development, Design, and Engineering teams to develop and test promotions, product offerings, and content.
• Presented, assessed, and evaluated on-going performance of creative, segments, and results of email and messaging campaigns. Shared learnings across the team to improve and optimize efforts.

• Collaborated with cross-functional teams to execute all email and push notification programs, ensuring campaign. accuracy, deliverability, and adherence to HTML/CSS best practices.
• Build, tested, and launched simple to highly advanced email campaigns and interactive programs in ESP.
• Developed and A/B test segmented activation/retention/re-engagement programs – mobile push & triggered email series.
• Mined website analytics (GA) & customer data warehouse to look for future opportunities and pull lists for campaign segmentation.

Attended a 12-week course to learn full-stack web development. Built fully functional applications utilizing Ruby, Rails, JavaScript, HTML, and CSS with working knowledge in many other languages, frameworks and web development processes.