Product Designer — Former product manager turned product designer with over two years of experience bringing ideas to life from strategy through execution.
Independent contractor and Basestation’s first designer
Designed and prototyped new features for waste haulers in Figma, from concept to developer-ready specs
Collaborated closely with CEO, CTO and engineering team to refine designs during implementation, proactively addressing edge cases and ensuring smooth handoff
Introduced component libraries and consistent UI patterns to reduce rework
Worked with Software Developer and UX Designer to develop a scheduling tool for the Royal Canadian Mounted Police, reducing Business Systems department support tickets by 18%
Collaborated with team to complete design and delivery including user interviews, user stories, wireframes/mockups, copy, development, testing, implementation and iteration
Used agile methodologies to lead sprint planning and retrospectives, daily standups, user story prioritization and backlog refinement
Owned the design and delivery of the Virgin Plus My Data Manager tool to 600k users, overseeing product requirements, wireframes/mockups, copy, development, marketing, analytics, implementation and iteration
Became subject matter expert and developed analytics-driven product roadmap for Bell & Virgin Plus mobility data experience
Identified and resolved process breakdowns in $500 data overage notification, reducing SMS delivery time from 2 days to 1 hour
Presented and obtained buy-in from executives on seminal product decisions
Introduced over 100 children to pickleball by founding Toronto’s first after school pickleball program
Generated 5-figure revenue in a single 5-weekend season
Hired, trained and oversaw over 25 pickleball instructors in 7 locations
Led day-to-day operations of PicklePlayground including staffing, customer inquiries, insurance, financial statements, cold outreach, website building, etc.