Product Designer — Former product manager turned product designer with over two years of experience bringing ideas to life from strategy through execution.
Worked with Software Developer and UX Designer to develop a scheduling tool for the Royal Canadian Mounted Police, reducing Business Systems department support tickets by 18%
Collaborated with team to complete design and delivery including user interviews, user stories, wireframes/mockups, copy, development, testing, implementation and iteration
Used agile methodologies to lead sprint planning and retrospectives, daily standups, user story prioritization and backlog refinement
Owned the design and delivery of the Virgin Plus My Data Manager tool to 600k users, overseeing product requirements, wireframes/mockups, copy, development, marketing, analytics, implementation and iteration
Became subject matter expert and developed analytics-driven product roadmap for Bell & Virgin Plus mobility data experience
Identified and resolved process breakdowns in $500 data overage notification, reducing SMS delivery time from 2 days to 1 hour
Presented and obtained buy-in from executives on seminal product decisions
Introduced over 60 children to pickleball by founding Toronto’s first after school pickleball program at Hillcrest Community School
Hired, trained and oversaw over 10 pickleball instructors
Led day-to-day operations of PicklePlayground including staffing, customer inquiries, insurance, financial statements, cold outreach, website building, etc.