Primary responsibilities include developing comprehensive keyword strategies, conducting competitive research, maintaining day-to-day client relationships, analyzing and presenting various data, technical SEO audits, and implementing and maintaining PPC campaigns across various platforms including:
Primary responsibilities included leadership and oversight over a team of front/back end developers, collaboration with editors, executives, and various media professionals, monitoring and improving site search presence and visibility, improving email marketing strategies, and data visualization.
Primary responsibilities included providing a primary point of contact among graphic artists, programmers, and TDEC instructors. Additional responsibilities included hosting meetings to present progress, discuss strategy, and confirm deadlines. Oversaw the production of WaterCalc, an interactive water formula calculation app available on the Apple App store and Google Play store.
Conducted Twitter profile, competitive, and keyword analysis for The Masked Saint, a film released January 2016 nationwide. Participated in weekly strategy calls with an external marketing agency. Served as a Twitter manager for actor and producer Brett Granstaff.
Reached out to over 50 executives running companies at the intersection of AI and marketing. Our goal was to determine the applications of machine learning and AI that are driving strong business value now, as well as the applications that would make the biggest different in the next five years.
In addition to coordinating the outreach, I also collected, analyzed, and interpreted the data, presenting them in several graphs found throughout the article.