Feb, 2017 - Current
Co-founded Paycove - a saas invoicing integration for CRMs.
- Responsible for UX, UI and messaging across the entire marketing site and app
- Implemented a front-end framework and developed a custom theme (UI Kit)
- Implemented basic changes in Laravel & Vue.js on a daily basis
- Setup analytics tools (Heap, Fullstory, GA) to monitor trends and analyze data via custom reports
- Researched, developed and presented growth strategies to the team
- Gathered feedback from customers on a daily basis (email, live customer support chat, video calls)
- Developed and maintained relationships with current and future integration partners (Pipedrive, Hubspot, PipelineDeals)
Nov, 2017 - Jan, 2018
Nov, 2011 - Jul, 2015
- Responsible for the success of large-scale web and interface projects
- Conducted research, strategy development, concept development and product definition
- Produced innovative digital designs
- Successfully applied interaction design principles and research to business problems
- Presented designs, maintained client partnership and conducted excellent visual/verbal communication
Sep, 2010 - Jul, 2011
- Lead designers in the creation of assets, screen layouts, UI designs and conceptualizations.
- Generated and mocked up various art directions for an array of clients
- Adhered to brand guidelines for all client projects
- Conducted QA for technical/product documents and digital applications
- Maintained good client relations through professionalism in all functions
Feb, 2010 - May, 2010
Worked with the founder and creative director to develop various brand identity concepts for a leading art gallery in NYC.
Sep, 2008 - Feb, 2009
One of the largest independent photo agencies in the world.
- Design of all creative assets for e-mail and print marketing
- Led print design of Retna's company calendar
- Development of interactive flash based promotional advertising
May, 2008 - Aug, 2009
- Led the design of all marketing, presentation and event materials.
- Developed branding and identities for various music festivals.
- Designed vehicle wraps for cross country promotional campaigns.
Ramapo College of NJ
Sep, 2007 - May, 2010
Nov, 2015 - Current
Baker's Batch put's indie products in the hands of bakers to create unique content at an affordable price. Grew Instagram account to 10k+ followers. Created and executed sales strategy, managed content creators and ran social media campaigns via Baker's Batch social channels.
- User Experience Designer
- User Interface Designer
- Product Design
- Graphic Design
- Web Design
- Information Architecture
- Digital Marketing Strategy
- Project Management
- Responsive Design
- Mobile App Design