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Jeffrey Wisard

Digital Marketing
Atlanta, GA
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linkedin.com/in/jwisard
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JeffreyWisard@gmail.com
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678-906-5276
J
W

Work Experience

Innoppl Technologies

Digital Marketing Manager
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Sep 2014 - Current

Developing and leading the SEO, Hubspot, social and content strategy for 3 websites in the mobile app, content management and CRM space.

The Atlanta Cycling Festival

Creator/Founder & Lead Organizer
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Nov 2013 - Current

Lead a team of 5 to create a week long bicycle festival, made successful through heavy digital marketing and social media campaigns. We held 30+ rides/classes/parties for the festival week (2,000+ bike enthusiasts).

Kwalu

Lead Development Manager
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Sep 2013 - Sep 2014

Lead implementation and integration of Pardot (Lead Scoring, Nurturing, Email, & CRM Integration tool), the online B2B marketing strategy for optimal lead conversion/ROI and managed all digital marketing, including email drip campaigns, segmentation, buyer personas.

Rallyin

Community & Social Media Manager
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Jul 2012 - Jan 2014

Created entire graphic presence, digital and social media strategy with a heavy focus on blogger outreach, crowd-sourcing and paid online ads.

Gravograph

Social Media Coordinator
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Jan 2013 - Sep 2013

Created and implemented entire digital and social media strategy with a heavy focus on webinars, YouTube B2C videos, inbound blogging, email marketing and graphic design.

The IWeExpo

Creative Marketing Manager & Event Head
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Dec 2011 - Apr 2013

Developed all branding, marketing, and advertising materials for a first time fitness expo.

Gravograph

Key Accounts Representative
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Sep 2009 - Jan 2013

Developed sales/marketing materials, videos, help guides and new product brand release documents for large brands: Rite Aid, Wegmans, Johnnie Walker, Nolet’s, Jim Beam, Makers Mark, Estée Lauder, Clarins, Things Remembered, Fairmont Hotels, Michaels, LIDS, LegoLand.

Black Box Comedy Festival

Executive Producer & Event Organizer
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Jan 2009 - Jan 2011

Managed 20+ improv teams from US to Canada to perform at largest southeast improv festival and developed marketing and sales materials for festival.

Carson-Newman College: Center for Global Educations

Student Secretary
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Jan 2004 - May 2006

Organized, planned and implemented events/programs for 100+ international students each semester, focusing on cultural exchange and awareness

Jay Vending

Vending & Sales
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May 2003 - Jul 2005

Food distributor/sales associate at Paramount’s Carowinds theme park; ranked in the “Top 20 of 666 National Vendors Power Ranking

Carson-Newman College: Residence Life

Resident Assistant
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Jul 2003 - May 2005

Directly assisted 150+ students each semester with problem solving, conflict resolution, and group relationships

Education

Emory Center for Lifelong Learning

Graphic Design for Print Graphic Design for Print Certificate
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2008 - 2009

Received Graphic Design for Print Certificate from Emory's Center for Lifelong Learning

Carson-Newman College

Biology Biology major & sociology minor
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2002 - 2006

Skills

  • Event Management
  • Event Planning
  • Social Media Marketing
  • Social Media
  • Improvisation
  • Photoshop
  • InDesign
  • Illustrator
  • Marketing
  • Product Marketing
  • Inbound Marketing
  • Digital Photography
  • Email Marketing
  • Website Creation
  • Blogging
  • Brand Development
  • Advertising
  • Community Development
  • Community Building
  • Cause Marketing
  • Content Marketing
  • Non-profit Marketing
  • Creative Branding
  • Marketing Event Planning
  • Google Analytics
  • Newsletters
  • Social Networking
  • Graphic Design
  • Marketing Strategy
  • Brand Implementation
  • Lead Generation
  • Fundraising
  • Trade Shows
  • Strategy
  • Photography
  • Leadership
  • Start-ups
  • Sponsorship
  • Online Marketing
  • Public Speaking
  • Nonprofits
  • Sales
  • Content Strategy
  • Brand Management
  • Marketing Communications
  • Publishing
  • Facebook
  • Online Advertising
  • SEO
  • Salesforce.com