Responsible for creating, overseeing and enforcing process flows. Manage and distribute work to UX, UI, Content and Development teams. Work directly with clients and stakeholders to keep project on track and within budget. Create timelines and define milestones. Run analytics and create reports based off of data findings to identify optimization points and boost conversion rates for retainer accounts. Update content on WordPress for retainer accounts.
Worked directly with HUGO BOSS Directors of E Commerce and MACHINAS Art Directors for each seasonal campaign launch, holiday promotion, special events, tri weekly newsletters, display advertising on and offsite, and SALE promotions seen on and offsite from first layout to delivery of elements. Managed Client projects and procedures with internal Account Manager and Team Manager of EU team. Trained and oversaw projects of all Junior Project Managers. Collaborated with designers and upper management to create and update quality checks for internal and external processes. Led meetings with designers to adapt designs to fit customers needs based on extensive research on conversion rates and AB testing. Liaison between developers, copywriters, photographers and other affiliate media brands. Test store usability and led redesigns of online and mobile store to ensure seamless design from desktop to tablet/mobile. Monitored the design, and performed quality checks on every layout to ensure each asset follows correct guidelines while meeting the client’s needs and expectations of each promotion.
Managed all customer service and shipment for the online store and affiliate companies. Oversee design and maintenance of online store. Lead coordination between photographers and models for photo shoots of each new line. Maintained google merchant base and all social platforms. Main contact with the supplier American Apparel and various fabric importers. Distributed work and projects for all associates and seamstresses. Quality checked all garments. Acted as first in command to CEO and CFO.
Brought in to put project back on track. Worked with the client to redefine timeline. Managed team to ensure deadlines were met for the site redesign, as well as deadlines for all print/collateral deliverables. Currently working on backlog to optimize website based off of analytics and user testing.
Managed internal teams on all HUGO BOSS redesigns, special landing pages, and campaign launches. Managed design and distribution of all newsletters and offsite advertising to promote each launch.
Work with stakeholders and affiliate companies to maintain website.