Jim Lahner

Responsible for retention and growth of multi-million dollar B2B/B2C eCommerce revenue stream, new-name sales and technology partner recruitment/on-boarding.

• Closed 20+ multi-year eCommerce agreements in 2018
• Recruited and signed six technology services partners in 2018
• Overhauled on-boarding process, reducing churn by 15%
• Increased Managed Service billings by 50% YoY in 2019 YTD

Development and delivery of professional services ranging from sales assistance to training to help desk to turnkey system implementation and ongoing account management.

• Exceeded installed-base revenue quota by 18% in 2015.
• Brought factory-floor discipline to Services sales and delivery by implementing salesforce.com to manage pipeline, projects, SLA compliance and collections.
• Created and launched new services -- e-commerce Site Critique, Custom Solutions Library and Rapid Prototyping – to help Partners and Direct Sales engage new prospects and regain momentum in stalled sales cycles.
• Devised and launched Managed Services Offering for Partners and customers who want to outsource e-commerce site sales, creation, implementation and maintenance. Generated $87K in new annual recurring revenue in first 4 months

Responsible for product definition, partner readiness, and all go-to-market activities for OrderCloud 2.0, Four51's flagship B2B e-commerce platform.

• Recruited to redefine and implement marketing strategy and tactical plans.
• Revised pricing, built lead generation program and lead management system, quickly increasing new-name account sales and sales to the installed base.
• Led effort to re-position Four51 from Software-as-a-Service to Platform-as-a-Service

Hired to jump-start marketing strategy development and programs execution in support of new product launch. Responsible for global demand generation strategy and execution, serving Direct and Reseller Channels.

• Liaison to SAP SMB and Global Marketing teams, accountable for success of jointly- funded SAP/SoftBrands marketing initiatives and vertical market development.
• Quickly filled sales funnel with 3,000+ target inquiries in North America. Replicated methods in Germany, UK and China.
• Instrumental in successfully sourcing variety of marketing and sales processes to SoftBrands’ India Marketing Center in Bangalore.

Recruited to run North America marketing for Epicor’s fastest growing and most profitable division, with a customer base of 6,500.

• Immediately reorganized team to better align with business objectives and cut non-performing programs.
• Set aggressive demand generation goal of 30% increase in inquiries in 2004. Surpassed annual goal in Sept. while running at 96% of budget thanks to innovative Web marketing programs.

Recruited for HQ-based position to build and lead 50-person department with $20M programs budget. Responsible for new-business and installed-base lead generation programs for Epicor’s flagship software product suite and professional services offerings in North America, serving direct sales force of 45 and Partner network of 400+.

• Increased field-generated leads by 105% by designing and launching territory management tools, boosting database integrity, and improving Competitive Intelligence gathering.
• Increased Partner leads by launching Epicor Virtual Marketing Agency, a hosted software solution that allows worldwide Partners to create local campaigns by customizing corporate marketing assets.

Helped company achieve 30% CAGR by introducing direct marketing campaign based on peer benchmarking, boosting inquiries 50% in six months

Designed, conducted and analyzed market research and advertising concept/copy research for key blue-chip clients including McDonald’s, 7-UP, General Motors, Kellogg’s, Kraft. Participated in design and delivery of business-development pitches to existing and prospective clients.

Graduated Cum Laude.

1984: University of Vienna. Vienna, Austria

Create thought-leadership marketing content for Halo BI; Halo delivers supply chain intelligence solutions to hundreds of enterprise customers and service provider partners in North America, Europe, and the Asia-Pacific.

Lead class of adult English language learners. Includes instruction in language acquisition, math, citizenship, computer literacy and job skills.

Transitions works with homeless and low-income single women and women with children in Spokane.

Befriender activities vary depending on the match, and can include: practice riding the bus, going to the library, practicing English, shopping for groceries, writing job resumes and practicing interview questions.

Prepare high school juniors and seniors for the ACT, the leading US college admissions test.

Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent. Edits conducted with respect to writing style, voice, length, and proper spelling and grammar.

Revised materials should adhere to branding, communications and marketing goals.

Online Customer Satisfaction survey ready for use. Training to equip staff to execute and manage survey.

Update the organization’s goals for the website, provide feedback on current website’s layout, user experience, design, content and other features. Make recommendations for improvements to help achieve organization’s goals.

1:1 tutoring of Latino elementary school students in all subjects.