John Dedeke

Copywriter and Content Strategist
St. Louis, Missouri

I tell stories and make the internet better.

Work Experience

Missouri Botanical Garden

Content Managing Editor, Integrated Marketing

Jul, 2011 - Current

Advancing the mission and reach of beloved St. Louis cultural attraction and world leader in science, conservation, and sustainability through innovative online communication.

  • Maintaining growth and engagement for digital audience of more than 350,000 followers through social media and email marketing
  • Cultivating awareness and support for the Garden's international work through online content creation and curation, reaching more than 1.5 million visitors annually
  • Broadening internal capabilities and collaboration through service on Senior Marketing Committee, Content Development Team, Accessibility Awareness Committee
  • Establishing a foundation for organization-wide advancement through leadership role on rebranding initiative



Oct, 2006 - Jul, 2011

Simplified complex concepts and increased market share through compelling promotional communications for renowned health/science publisher.

  • Repositioned nursing/health sciences division for modern audiences through comprehensive corporate rebranding across print, digital, and interactive media ​
  • Fostered dedicated customer communities around key product lines through online engagement and personalized digital communication
  • Retained adoption and cultivated leads through strategic, award-winning promotional campaigns for more than 20 diverse healthcare education markets


Associate Developmental Editor

Apr, 2005 - Oct, 2006

Ensured timely publication of multi-million-dollar-revenue products through diligent project management and manuscript development.


Webster University

Bachelor of Arts Communications/Journalism

Aug, 1998 - May, 2002