John Dedeke

Copywriter and Content Strategist
St. Louis, Missouri
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http://johndedeke.com
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jdedeke@icloud.com
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3148140344
I tell stories and make the internet better.
J
D

Work Experience

Missouri Botanical Garden

Content Managing Editor, Integrated Marketing
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Jul, 2011 - Current

Advancing the mission and reach of beloved St. Louis cultural attraction and world leader in science, conservation, and sustainability through innovative online communication.

  • Maintaining growth and engagement for digital audience of more than 350,000 followers through social media and email marketing
  • Cultivating awareness and support for the Garden's international work through online content creation and curation, reaching more than 1.5 million visitors annually
  • Broadening internal capabilities and collaboration through service on Senior Marketing Committee, Content Development Team, Accessibility Awareness Committee
  • Establishing a foundation for organization-wide advancement through leadership role on rebranding initiative

Elsevier

Copywriter
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Oct, 2006 - Jul, 2011

Simplified complex concepts and increased market share through compelling promotional communications for renowned health/science publisher.

  • Repositioned nursing/health sciences division for modern audiences through comprehensive corporate rebranding across print, digital, and interactive media ​
  • Fostered dedicated customer communities around key product lines through online engagement and personalized digital communication
  • Retained adoption and cultivated leads through strategic, award-winning promotional campaigns for more than 20 diverse healthcare education markets

Elsevier

Associate Developmental Editor
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Apr, 2005 - Oct, 2006

Ensured timely publication of multi-million-dollar-revenue products through diligent project management and manuscript development.

Education

Webster University

Bachelor of Arts Communications/Journalism
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Aug, 1998 - May, 2002