Impassioned problem solver with a diversified skillset built on 15+ years of design experience – ready and able to take on any challenges that come my way. Highly adaptable and dedicated to producing thoughtful solutions and establishing positive rapport with my team. Get in touch – pacio.jon@gmail.com
Lead the design and development of site features and functionality, enhancing the UX/UI of multiple e-commerce websites and improving conversion through design.
Provide creative direction and branding for site graphics, landing pages, customer experiences, and email campaigns.
Collaborate with merchandising and marketing teams to manage digital properties, ensuring consistency and alignment with brand standards.
Freelance
Jun 2014 - Oct 2021
Art Director and Designer
Specialized in branding and identity, web design and development, digital and print graphics, packaging, and retail environment design.
Designed interactive online content, including promotional artwork and social media graphics, for various clients.
Developed creative, strategic concepts and designs for TOMS retail environments including window displays, trade show booths, event spaces, and product displays
Designed and produced large-scale original, window+retail displays, in-store popup shops, and trade show builds for high-visibility product collaborations with Star Wars and Marvel from sell-in phase to product launch (brand design direction, print/digital campaigns, packaging, social media activation, custom fixture design, etc)
Conducted 3D fixture design/development and space planning for key Beats partners & managed individual location briefs for all Beats channel fixture programs
Partnered with the Worldwide Channel Team and design agency to review all store designs briefs and manage the feedback process through to producing final design kits for vendors and retailers (hand sketching, 3D modeling in SketchUp, photorealistic renderings, mockups in Photoshop)
Ensured retail marketing campaigns and new product initiatives were implemented efficiently across multiple channels worldwide
Built a team of graphic designers, product photographer, and production artist to conceptualize, design, and produce brand and product visual communications
Managed the design of product packaging while maintaining a consistent and universallanguage throughout all product categories
Managed the processes of the digital studio by directing the production of photo shoots
Sole designer responsible for branding and identity projects including catalog production, web design, instruction manuals, product photography and retouching, packaging, print advertisements, business collateral, product design, video production, trade show booth design, and event planning projects
Designed and supported the development of MultiCam – a camouflage pattern used by the US Army and numerous government and law enforcement agencies worldwide
Designed multiple variants of MultiCam and other camouflage patterns for the British Army, Australian Army, United Arab Emirates Army, civilian law enforcement agencies, and various commercial outlets
Education
Virginia Tech
2004 - 2008
B.S. in Industrial Design / College of Architecture and Urban Studies