Multidisciplinary design leader focused on packaging, retail environments, and 3D design, with a career rooted in bringing brands to life through physical experiences. Experienced in designing packaging systems, spatial concepts, and retail executions that enhance shelf presence and customer engagement. Adept at working cross-functionally and delivering under tight timelines in high-growth settings.
Led design and development of site features that improved UX/UI and boosted conversion rates across multiple e-commerce platforms
Directed creative strategy for site graphics, landing pages, email campaigns, and customer experiences, ensuring consistency with brand voice and business goals.
Collaborated with merchandising and marketing teams to refine digital experiences, driving better alignment between design and business objectives.
Freelance & Contract Roles
2014 - 2021
Art Director and Designer
Specialized in branding, web design, and interactive content, delivering end-to-end digital and print experiences.
Designed promotional artwork and social media graphics that elevated client visibility and engagement.
Developed strategic design concepts for retail environments and trade show exhibits, including high-profile brand collaborations with Star Wars and Marvel.