Justin Gonzales

I currently support the NYC start up office and assist with the development and production of face-to-face marketing programs, product activations, retail environments and consumer experiences.

• Proactively manage daily client communication relaying necessary information to all internal teams (i.e. production, design, talent, etc.).
• Actively evaluates past efforts to develop strategic plans that can be applied to future client initiatives.
• Collaborates with internal production departments to develop creative briefs, estimates and appropriate reports to insure all project elements are executed and invoiced on time.
• Oversees budgets throughout the duration of programs to ensure fiscal responsibility to both clients and internal departments.
• Responsible for leading onsite teams to activate event and tradeshow marketing objectives that position clients for growth.

• Served as temporary account manager for retail design and production agency.
• Drafted client contact reports, project estimates and production schedules to provide timely RFP responses.
• Contributed with creative design and development to produce local retail showroom.
• Facilitated new fixture rollout program and coordinated logistics to assorted retail locations across the US.
• Managed overall project budgets and provided updates on quarterly forecasts for P/L statement.

• Presented and sold Exhibitgroup Giltspur design concepts and production capabilities to both new and existing clients.
• Provided B-to-B clients with creative strategy, production and brand activation for experiential marketing campaigns.
• Established marketing calendars to identify events that provided clients with maximum exposure, growth and sponsorship opportunities.
• Collaborated with design teams to develop content for graphic, video and interactive projects.
• Coordinated hospitality and measurement services for all event marketing programs and new product initiatives.
• Developed project estimates and managed onsite project teams to execute events.
• Oversaw all production schedules and directed food/beverage, décor and shipping logistics.
• Additional duties included site visits, pre/post show budgeting, proposal writing, producing invoices and account reviews.

• Managed client marketing initiatives and sponsorship activations.
• Increased annual sponsorship revenue by 15% through a combination of cross promotions and strategic partnerships.
• Responsible for event venue procurement and management of hospitality programs, golf tournaments and five to ten trade shows per year.