Creative direction and conception for various clients such as T-Mobile (Campaigns/TVC/Editorial, B2B/Social Media), Waterdrop (TVC, Online), Austrian Federal Government (Campaign), OE3 Radio, Falter Newspaper and many more.
Enabling a team of engineers to develop a state-of-the-art digital experience providing quality assurance on an airbnb migration project using bug-tracking software like Jira and Bughopper, team-management via Slack, Google Docs and Trello, automation via Charles Proxy, selenium and python.
Worked on a project that trained an AI personal assistant for a well-known smartphone company.
Headwriter for Mercedes-Benz, T-Mobile as well as agency self-promotion.
Led a team of junior copywriters and art directors through all stages of the creative process, managed workload allocation, team management and deadlines in a dynamic, fast-paced work-environment, headed brand relaunch and 20+ omni-channel campaigns, presented campaigns and KPI to marketing and management regularly. Translated marketing strategies into deliverables for digital and classic.
Conceptualized campaigns, TVCs, digital brand experiences, managed a junior team for clients such as McDonald’s, T-Mobile, Henkel, Ottakringer Beer,
McDonald’s (Local Store Management, Print and OOH campaigns), Henkel (Localization for CEE markets of international TV commercial) &
Ottakringer Beer (Out of Home and Print ads, Headline Campaigns).
Founded a Vienna-based agency that specialized in local business marketing.
Copywriter for Chrysler/Jeep/Dodge, Visa and Mars.
Thesis on knowledge management in advertising agencies, writer for the university newspaper.
Squadron leader in a Jäger infantry regiment.
This project has the goal to identify possibilities of using modern 9DoF Imo (9 Degrees of freedom Inertial Measurement Unit) in combination with force sensitive sensors to create new forms of interaction with footwear.
Project focuses on training a CNN (Convolutional Neural Network) to identify bird species that visit my birdfeeder in NW Portland.
Built a polargraph based on arduino components and stepper motors that uses processing sketches to print vectorized images.