Andreas Kadenbach

Creative Copywriter
Portland, Oregon
|

https://andreaskadenbach.com
|

andreas.kadenbach@gmail.com
|

9712276211
Hi! I am a senior copywriter with 10 years’ experience managing creative projects that bring great ideas to life for brands such as T-Mobile, Mercedes-Benz, VISA and McDonald’s. I am passionate about running, technology, challenging the status quo, nurturing the creative process and enabling teamwork.
A
K

Work Experience

Freelance Creative Director

Creative Director
|

May, 2019 - Current

Project Management and creative conception for various agencies and clients such as T-Mobile (Ideation Campaigns/TVC/Editorial, B2B/Social Media),

Vienna Metro System (Social Media Content & Influencer marketing) and many more.

  • Creative Direction
  • Copywriting
  • Brand Marketing

Airbnb

Software QA Lead
|

Dec, 2018 - Apr, 2019

Enabling a team of engineers to develop a state-of-the-art digital experience providing quality assurance on an airbnb migration project using bug-tracking software like Jira and Bughopper, team-management via Slack, Google Docs and Trello, automation via Charles Proxy, selenium and python.

  • Project Management
  • Software Development
  • Quality Assurance

Welocalize

Artificial Intelligence Language Tester
|

Aug, 2018 - Nov, 2018

Worked on a project that trained an AI personal assistant for a well-known smartphone company.

  • Artificial Intelligence
  • Software Testing

Jung von Matt/Donau

Senior Copywriter
|

Jan, 2013 - Oct, 2016

Headwriter for Mercedes-Benz, T-Mobile as well as agency self-promotion.

Led a team of junior copywriters and art directors through all stages of the creative process, managed workload allocation, team management and deadlines in a dynamic, fast-paced work-environment, headed brand relaunch and 20+ omni-channel campaigns, presented campaigns and KPI to marketing and management regularly. Translated marketing strategies into deliverables for digital and classic.

  • Creative Direction
  • Project Management
  • International Brand Marketing
  • Team management

DDB

Senior Copywriter
|

Feb, 2011 - Dec, 2012

Conceptualized campaigns, TVCs, digital brand experiences, managed a junior team for clients such as McDonald’s, T-Mobile, Henkel, Ottakringer Beer,

McDonald’s (Local Store Management, Print and OOH campaigns), Henkel (Localization for CEE markets of international TV commercial) &

Ottakringer Beer (Out of Home and Print ads, Headline Campaigns).

  • Copywriting
  • Brand Marketing

Acme Ads

Founder & Copywriter
|

Mar, 2009 - Jan, 2011

Founded a Vienna-based agency that specialized in local business marketing.

  • Brand Management
  • Budgeting
  • Presentation

BBDO

Copywriter
|

Jan, 2008 - Feb, 2009

Copywriter for Chrysler/Jeep/Dodge, Visa and Mars.

  • Copywriting
  • Ideation

Education

University of Applied Sciences St.Pölten, Austria

Masters Media Management
|

Feb, 2005 - Feb, 2009

Thesis on knowledge management in advertising agencies, writer for the university newspaper.

Military Service

Jan, 2004 - Jan, 2005

Squadron leader in a Jäger infantry regiment.

Projects

IoT Footwear

Feb, 2019 - Current

This project has the goal to identify possibilities of using modern 9DoF Imo (9 Degrees of freedom Inertial Measurement Unit) in combination with force sensitive sensors to create new forms of interaction with footwear.

AI Birdfeeder Identification

Oct, 2018 - Current

Project focuses on training a CNN (Convolutional Neural Network) to identify bird species that visit my birdfeeder in NW Portland.

Polargraph

Apr, 2017 - Nov, 2017

Built a polargraph based on arduino components and stepper motors that uses processing sketches to print vectorized images.

Skills

  • German (Native)
  • English (Proficient)
  • Mandarin (Elementary)
  • Spanish (Beginner)
  • French (Beginner)
  • Programming (python, tensorflow, processing, Arduino)
  • Jira
  • Microsoft Office
  • Adobe Creative Suite
  • Agile Software Development