Creative direction and conceptual lead for a diverse range of global clients, including T-Mobile, Austrian Airlines, and Mercedes-Benz. International high-impact storytelling and editorial direction for the Vienna Tourism Board, Mini and the Austrian Government.
Worked with eng teams to migrate a digital experience into the Airbnb tech stack. Provided QA and technical oversight using Jira and Bughopper for defect tracking, team workflows via Slack and Trello. Used Charles Proxy, Selenium, Python for automation and traffic analysis.
Worked on the German language team for Apple, training the Siri AI personal assistant. Provided linguistic software testing and quality assurance to ensure conversational accuracy and cultural nuance.
Headwriter for Mercedes-Benz and T-Mobile. Managed full-cycle creative execution, workload allocation, and stakeholder KPI presentations. Translated complex marketing strategies into high-impact digital and traditional deliverables in a high-velocity environment.
Conceptualized 360° campaigns, brand-voice, TVCs, and digital brand experiences for clients including McDonald’s, T-Mobile and more. Managed a junior creative team and oversaw the localization of international TV commercials for CEE markets.
Founded and led a Vienna-based boutique agency specializing in strategic marketing for local businesses. Directed all aspects of brand management, client presentations, and budgeting, while scaling creative solutions to drive local market growth.
Copywriter for Chrysler, Jeep, Dodge, VISA, and Mars. Developed core creative concepts and high-impact copy for global campaigns, focused on cross-platform storytelling and brand consistency for world-leading automotive and consumer goods icons.
Thesis on knowledge management in advertising agencies.
Squadron leader in a Jäger infantry regiment.
This project utilizes 9DoF IMU and force-sensitive sensors to visualize the movement in the movement.
Project focuses on training a CNN (Convolutional Neural Network based on TensorFlow) to identify bird species that visit my birdfeeder in NW Portland.
Built a polargraph based on arduino components and stepper motors that uses processing sketches to print vectorized images.