As a Digital marketing manger, i was responsible in handling my team to the fullest potential in order to drive quality Leads, posting Quality content and maintaining a good reputation among our competitors.I am good at Google Ads, LinkedIn marketing and many more....
Down here you will see the various roles in which i have worked in:
"Leads" every company evolves around it, doesn't it?
I have been a Digital Marketing Expert who can fetch quality leads based on user persona's, geographic locations and many other factors. Staring from that I was also responsible for changing the Life cycle stage of each leads to Customer ! And it doesn't stop there I will nurture the customers so that they depend on our product completely I do this through E-mail marketing, Social media Interaction, Continuous Feedback..etc
Tools which I mainly use for gathering Quality "B2B" leads are:
1. Google Adwords
2. LinkedIn Advertising
3. Quora Advertising
4. Medium and other B2B Blogging websites.
Making a Footprint,
I have been using all mediums of social media to establish our brand among the competitors, loved using LinkedIn as it has many potential buyers for our products, also I have used Facebook and Quora to create a awareness to my targeted buyers. I have shown good numbers in interaction rates, followers count and even award recognition's.
Descending order of my Social media mediums:
1. LinkedIn
2. Quora
3. Facebook
4. Twitter
5. Youtube
6. Pintrest
7. Instagram
As word goes "the best place to hide a dead body is on page 2 of Google! :-p
I have been formulating various strategies and techniques for my company's website to make it rank no 1 on google, also I had a success in it by bringing my website's alexa ranking from a sum of 14k to 6k. I have also used various SEO tools to audit my websites credibility and identify mistakes.
Few techniques which i used are,
1. On-Page & Off-Page SEO optimisation
2. Quality Backlink Posting
3. Encouraging Guest blogging (obviously plagiarism free content)
4. Removing non-performing pages & Broken links
5. Maintaining a equal traffic from all mediums to my website.
6. Quality Content embedding through landing pages and Blog Posting.