Creative Director on Intercontinental Hotel Group and UPS
Creative direction for Sony, PlayStation and Sony Pictures and Sony Rewards. Digital campaigns, e-commerce and loyalty program integration.
Copywriting, branding and creative development for B2C clients in the retail, travel, hospitality, food and beverage markets including Walgreens, United Airlines and Sam's Club.
Lead creative for Webby Award-winning retail, health and lifestyle-related app features for iOS and Android, including an in-store shopping experience and a coupon-clipping functionality integrated into the Walgreens loyalty program.
Provided creative direction and copy for advertising campaigns, brand identity and positioning, print, digital and integrated marketing campaigns for Marriott International, Iowa Pacific Holdings, CME Group.
Provided creative direction, copy and strategic insight to develop brand identity and voice for an international organization with 200,000 members in 115 countries.