Kevin Wang

Responsible for establishing and growing ICO Marketing sales funnel through online channels and industry events/meetups.

Work with platforms and projects that face significant user acquisition and growth challenges at various stages of their roadmap.

Create and execute top level marketing strategy for all new Affiliate Programs (~50 accounts) during initial launch period (3-6 months) while upselling and onboarding clients to additional services/tools.

• 150% Revenue Targets ($250K increase in company revenue from $500K projections)
• Led new merchant-vendor outreach initiative to drive 20%+ Y/Y growth across portfolio of accounts.

Create and execute digital marketing strategy for e-commerce sites (EntirelyPets; HealthyPets) through Paid Search, Affiliate/Partnership Programs, Email Marketing, Amazon/eBay marketplaces

• Amazon Ads: $300K in monthly sales within 4 months of launching and managing program using 50% of budget allocated for ad spend.
• eBay Marketplace: 375% increase in sales (~$60K/quarter to ~$220K/quarter) using 75% of budget allocated for channel.
• Conversion Rate: 30% increase in site conversion through A/B testing and new user experiences (4.1%-5.15%)
• Organic/Paid Search Rank: 50% increase on pages appearing in first page of search results (0.7%-1.2% of 20,000 products)

Manage e-commerce store, social media channels and email list and lean paid search campaigns on Facebook Ads/Google Adwords

Manage website and social media channelsEvent/Conference Planning & Execution; LED Display Hardware Installation/Repair

• Manage website and social media channels and leads
• Event/Conference Planning & Execution
• LED Display Hardware Installation/Repair