Coordinate, schedule and maintain all global events
Write and edit press releases, research media contacts, assist with editorial pitches
Develop and implement employee communications programs
Manage social media programs and provide KPI reporting
Manage paid media and build digital media plans
Maintain daily content and engage our audience on Twitter and Facebook platforms
Produce and execute campaigns on social media
Outreach to book and produce events and partnerships
Use analytics to measure effectiveness of posts & campaigns
Monitor trends
Photograph feature food items and store activity
Create meaningful engagement with Schmackary's customers and active online users
Interact with editors at news organizations and StatePoint Media clients
Plan and execute direct marketing campaigns to media outlets to help grow and maintain StatePoint Media's user base of journalists
Create and execute influencer marketing / social media campaigns on behalf of StatePoint Media's clients (identifying key audiences and channels, value propositions, key messages, etc.)
Responsible for social campaign budgets, promotions, media and overall successes (based on clearly defined and adhered-to KPIs)
Develop and expand community and/or blogger outreach efforts
Content development and editing (articles, materials layout, blogs, social media posts, e-books, etc.)
Email marketing (list management, message creation, execution)
Trafficking materials