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Kyle Miller

Marketing Manager, Tinder
Los Angeles, CA
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linkedin.com/in/kymiller12
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kylemiller.cg@gmail.com
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408.218.1655
K
M

Work Experience

Tinder

Marketing Manager
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Jan 2015 - Current

Responsible for managing creative marketing campaigns, brand integrations, and providing insights regarding the market, trends, competitors, potential and existing users, and current campaigns.

  • Create actionable strategies around potential partnerships
  • Produces creative in-app brand integrations and event activations
  • Develop marketing campaigns aimed at identified specific groups of users
  • Develop out-of-the-box creative ideas for international and domestic Guerilla Marketing

Tappy

Marketing Coordinator & Community Manager
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Sep 2014 - Dec 2014

Tappy is a Silicon Valley-funded startup based in Los Angeles that developed a mobile app that was released in the summer of 2014. Since it's launch, Tappy has been publicly featured in the Apple App Store for over 10 weeks in the social networking category, appearing over 400 times across global iTunes App Stores. Current responsibilities include but are not limited to:

  • Create actionable strategies for reaching potential app users.
  • Develop marketing campaigns aimed at identified specific groups of future users
  • Thrive in relationship building, outreach, and network management.
  • Track analytics and create strategy for app functionality

Acquired by Tinder as of January 2015.

Lace Up Stand Up

Co-Founder / Director of Operations
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Mar 2012 - Dec 2014

Started a non-profit organization that provides workshops at schools around the country and mentors

children in leadership techniques and how to stop bullying.

o Created and deployed a business plan, website, and curriculum from the ground up.

o Expanded into 16 Boys and Girls Clubs in the Greater San Diego area in the Spring 2013

o Won 3rd place in Social Innovation Challenge and received a prize of $4,000

o Initiated international expansion plan in both high schools and universities worldwide

o Developed sales strategy to support expansion goals

Tappy

Community Manager and Consultant
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Feb 2014 - Sep 2014

Tappy is a Silicon Valley-funded startup based in Los Angeles currently developing an app that will be released in the summer of 2014. As a Community Manager and Consultant, I managed 6 interns in the San Diego area and our goal was to promote the app pre-launch and discover market needs.

  • Created actionable strategies for reaching potential app users.
  • Managed a group of 6 interns in the Greater San Diego Area
  • Developed marketing campaigns aimed at identified specific groups of future users
  • Thrived in relationship building, outreach, and network management.
  • Tracked analytics and created strategy proposals for app functionality

Rocket Nod

Founder/Creative
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Jan 2014 - Sep 2014

Rocket Nod is a marketing and creative strategy group that is focused on building better businesses that are innovative and disruptive. Rocket Nod represents the entrepreneurial DNA and creative juice that keeps us thinking outside of the box.

I personally consult start-up companies and small-medium businesses in their strategy and marketing efforts. Responsibilities include app and website platform development, sales, graphic design, social media management, product feedback, and creation of strategic packages for corporate clients.

Digitaria, a JWT Company

Digitaria Sports Intern
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Mar 2014 - Jul 2014

Digitaria is a full-service marketing and advertising agency that provides integrated business solutions that include digital product innovation, web strategy, interactive marketing, optimization and analytics, design, user experience, hosting and content management technology, and web development.

Digitaria Sports clients include IRONMAN Triathlon, USA Basketball, LPGA, USA Triathlon, NFL, US Soccer, Under Armour, and more. I personally reported to the Executive VP and Account Associate of Digitaria Sports.My responsibilities included:

  • Researching prospective clients and creating briefs describing client history and analysis
  • Social media management
  • Blog Creation
  • Creating pitch decks and organizing CRM through Sitecore platform

University of San Diego

Changemaker Consultant
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May 2013 - May 2014

Consults aspiring social entrepreneurs through the process of creating social change as well as deals with the day to day operations of organizing events, meetings, and developing programs to expand the Changemaker Hub.

o Initiated and managed digital marketing efforts and social media optimization

o Spoke at the AshokaU Conference at Brown University regarding the creation and design of an online platform connecting student social entrepreneurs

o Consulted student entrepreneurs on business, marketing, and social strategies.

National Football Academies

Director of College Mentor Program
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May 2010 - Jan 2014

Mentor high school quarterbacks aspiring to play college football. Travel the country to coach quarterback

fundamentals and coordinate the Southern California division of the Quarterback Academy.

o Created business development strategies that resulted in an increase of 120% of forecasted goal

o Produced line of marketing materials that increased revenue 145% of the previous year

o Help develop annual schedule; delivered over 15 programs in 12 difference cities in U.S annually

M3 Learning

Proactive Sales Internship
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May 2012 - Aug 2012
  • Attended and organized multiple sales management workshops, prospected future clients, and assisted in

logistics during the programs.

o Learned how to develop, stretch and exceed revenue objectives

o Helped develop annual marketing strategies and gave input on national expansion plan

o Became trained in Proactive Selling and Proactive Sales Management techniques

Education

University of San Diego

Bachelor of Business Administration (B.B.A.) Leadership Studies
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2010 - 2014

Leadership Studies Instructor

University of San Diego Football Team – Quarterback

Skills

  • Leadership
  • Marketing
  • Management
  • Program Management
  • Social Media
  • Marketing Strategy
  • Public Speaking
  • Recruiting
  • Social Media Marketing
  • Community Outreach
  • Digital Marketing
  • Entrepreneurship
  • Strategy
  • Online Marketing
  • Project Management
  • Digital Strategy
  • User Experience Design
  • Start-ups
  • Business Development
  • Nonprofits