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Lawrence "Lennie" Childs

Ice Hockey Coach
Des Moines, Iowa
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lenniechilds.wixsite.com/lenniechilds
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Lennieseh@gmail.com
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301.538.2755
High energy and relationship-driven, looking for an organization with high standards of excellence and a competitive growth plan . An outgoing personality coupled with confident public speaking skills. Driven to motivate and develop players and others in the organization. Detailed in culture building, systems, and player development.
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Work Experience

Des Moines Buccaneers

Assistant Coach
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Jul 2021 - Current

Assisting full time in the day-to-day operation of the hockey team. Head responsibility for player development, penalty kill units, offensive players, offensive zone production and play without the puck. Responsible for weekly skill development sessions for all players.

  • All Forward Position Development (Individual Video, Skill Development, Mentoring)
  • Overall Player Development (Forwards and Defensemen weekly on-ice skill development)
  • Opposition Pre-Scouts and Game System Coordination
  • Community Service and Player Event Coordination
  • Coordinating Team Travel and Meals
  • Preparing Developmental Materials

Janesville Jets

Associate Head Coach
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Jun 2020 - Jul 2021

Assisting full time in the day-to-day operation of the hockey team. Head responsibility for player development, penalty kill units, defensive units, breakouts, defensive zone coverage, play without the puck.

  • Goal Setting
  • Player Development
  • Recruiting
  • Management
  • Program Development
  • Training and Mentoring of Athletes
  • Coordinating Team Travel
  • Preparing Developmental Materials

Camps Responsible for the coordination, implementation, and execution of all camps.

  • 3 Pre-draft Showcases -Futures Development Camps -Main Camp

2020 Camp revenue of over 200K for the company.

Janesville Jets

Assistant Coach
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Nov 2018 - Jun 2020

Assisting full time in the day-to-day operation of the hockey team. Head responsibility for player development, penalty kill units, defensive units, breakouts, defensive zone coverage, leadership council building, and culture building.

  • Goal Setting
  • Player Development
  • Recruiting
  • Management
  • Program Development
  • Training and Mentoring of Athletes
  • Coordinating Team Travel
  • Preparing Developmental Materials

Charlotte Rush Hockey

Head Coach / Assistant General Manager
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Aug 2018 - Nov 2018

Responsible for the day- to- day operation of the Charlotte Rush Hockey Club. Coaching 50 players, ages 16-20, from all over the country. In charge of travel, daily practice setting, game managment, player development, and player managment.

  • Goal Setting
  • Player Development
  • Recruiting
  • Management
  • Program Development
  • Training and Mentoring of Athletes
  • Coordinating Team Travel
  • Preparing Developmental Materials

Skipjacks Hockey Club

Head Coach / Director of Marketing
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Apr 2017 - Aug 2018

Responsible for the day-to-day management of 25 hockey players. Marketing program through social media, email marketing, and recruiting. Involved in all operations of the business from top to bottom. Maintained website and all forms of media on a daily basis. Provided creative ideas and implemented them for the pourpose of growing the program with continued branding efforts.

  • Social Media Marketing
  • Website Management
  • Recruiting
  • Player Management
  • Program Development
  • Video Editing
  • Program Branding

Pinnacle Sports Group

Director of Sales and Marketing and Player Advisor
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Mar 2017 - Aug 2018

Responsible for filling camps and promoting the program through mass emailing, phone sales, and digital marketing. Created and implemented a full marketing plan to fill 8 camps through a one-year time frame. Using mass emailing (Constant Contact), social media, target marketing, and video marketing, I was successfully able to fill all camps to capacity.

  • Website Design
  • Video Editing
  • Social Media
  • Phone Sales
  • Customer Service
  • Digital Media
  • Marketing Strategy

Cintas Corporation

Outside Sales Representative (Facility Services)
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Aug 2016 - Feb 2017

Outside sales for the Facility Services side of Cintas including bathroom supplies, facility upkeep, and facility appearance. Daily schedule included cold calling to set face-to-face appointments to close new business on the spot. Went on an average of 9 appointments a day to new prospective businesses. Completed the Cintas three-month extensive training which involves strategic sales tactics to increase volume and closing. Sold in the Downtown Milwaukee territory.

  • Cold Calling
  • Closing Business
  • Appointment Setting
  • Customer Service
  • Product Presentation
  • Analyzing business goals and needs
  • Overcoming Objections
  • Collecting Referrals

The Scorer's Edge Hockey

Director of Marketing / Hockey Director
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Jan 2016 - Apr 2017

Hockey Director for The Scorers Edge Hockey. Responsible for filling camps, creating programs, and marketing them to the public. Created a marketing campaign, maintained the website, and Constant Contact to boost sales for the company.

A Branovan Company

Sales Representative
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Jun 2015 - Jun 2016

Focused on finding business needs through the form of print marketing and promotional products. Worked with Harley Davidson, Milwaukee Bucks, and other big, medium, and small companies. Also helped company with rebranding to position itself in a very competitive market.

  • Created and maintained numerous accounts
  • Set up and worked three 3 trade show booths
  • Maintained all company social media
  • Created marketing campaigns
  • Created digital and video marketing materials
  • Involved in company branding efforts

LC Elite Hockey School

Owner and Head Coach
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Jan 2013 - Jan 2016

Started a hockey school in Milwaukee, WI. Went from six to over 100 regular attendees in only three years.

  • Created and maintained company website
  • Created and implemented full marketing campaign
  • Used referrals to create new relationships
  • Provided detailed feedback to parents on player development

Milwaukee Admirals

Ticket Sales Intern
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Mar 2013 - Jul 2013

Inside ticket sales for the minor professional hockey team. Used a combination of cold calling and referrals to sell ticket packages. Maintained customer service contacts and managed accounts.

  • Cold calling
  • Generating referrals
  • Account Managememt
  • Customer Service

Education

Concordia University of Wisconsin

Bachelors Marketing
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Aug 2012 - Jun 2016

Graduated Cum Laude with a Marketing Degree from the School of Business. Completed the strenuous business core containing all business related classes.

  • 3.6 GPA
  • Student government representative
  • Deans List Academic Achievement Award
  • Selected to be the face of the School of Business
  • Selected to participate in National Marketing Competition 2014 & 2015 Student - government representative
  • 4 year Varsity hockey player
  • Inducted into Sigma Beta Delta International Business School Fraternity

Managment & Business Skills

  • Strong interpersonal skills
  • Expert Public Speaker
  • Experienced in cold calling
  • Strong communicator
  • Video Editing
  • Social Media
  • Website Maintenence
  • Customer Service
  • Marketing Strategy
  • Sales Process
  • Networking
  • Highly Personable
  • Event Planning
  • Charismatic Leadership
  • Strong Presenter
  • Team Leadership
  • Team Building
  • Document Creation
  • Infographic Creation

Hockey Skills

  • Player Development
  • Skating Development
  • Shooting Development
  • Team Video Breakdown
  • Individual Video Breakdown
  • System/Structure Implementation
  • On-Ice Teaching
  • Off-Ice Teaching
  • Team Building
  • Motivation