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Leah Richardson

Relocating to Denver, CO
linkedin.com/in/leahrichardson
leahhelen.carbonmade.com
leah.helen.richardson@gmail.com
I’m a content and brand marketer with an eye for design, a love for storytelling, and a heart for people. I have eight years of experience in tech, primarily in B2B marketing at startups and high-growth stage SaaS companies. I also have extensive experience in event marketing, marketing operations, project management, and communications.

WORK EXPERIENCE

Program Manager

Blackwood Educational Land Institute

Feb 2022 - Current
  • Oversees content creation for the website, social media, weekly newsletter, and media relations
  • Helped launch the Skyfarm at POST Houston, the largest rooftop farm in Texas, which was featured on Good Morning America
  • Manages the logistics, planning, curriculum, and communications for all educational programs, including volunteer events, field trips, festivals, workshops, and farm-to-table dinners

Freelance Marketing Consultant

Self Employed

Nov 2021 - Mar 2022
  • Services included marketing strategy, copywriting, social media content, photography, and brand consulting for a variety of clients such as White Oak Pastures, Harold's in the Heights, and Planify Agency.

Apprentice

White Oak Pastures

Aug 2021 - Oct 2021
  • Took a break from the tech industry to gain hands-on training in regenerative agriculture, humane animal husbandry, organic vegetable production, and farm operations through a 12-week rotational program
  • Utilized my marketing skills to consult part-time for the farm’s marketing department and created content for emails, blog posts, and social media

Marketing Manager

Koddi

Aug 2019 - Jul 2021
  • Oversaw all content production, branding, and event marketing initiatives for four consecutive years
  • Hired and managed Koddi’s creative production team, including a graphic designer and copy editor
  • Hosted and moderated webinars with tech industry partners like Google and Tripadvisor, generating 700-1000 registrations per event
  • Developed an internal marketing request system increasing transparency, collaboration, and operational efficiency across the company

Content Marketing Lead

Koddi

Jan 2019 - Aug 2019
  • Created a content development process and educated employees on blog writing best practices, increasing team participation in blog contributions
  • Led the redesign and relaunch of Koddi.com, serving as the main point of contact for our marketing agency and contract developers
  • Developed the name, branding, and initial design for Basecamp, Koddi's internal learning and development website, which launched with over 400 pages of content on 40 different topics

Marketing Coordinator

Koddi

Apr 2017 - Jan 2019
  • Joined as the first marketing hire and developed processes and a marketing tech stack to lay the foundation for future growth at Koddi
  • Managed all updates to the Koddi.com website, published 33 new blog posts, and increased site sessions by 110% YoY in my first 180 days
  • Managed the day-to-day relationship with our marketing agency and oversaw a rebranding
  • Handled PR communications and the onboarding of a PR firm, resulting in 12 press releases/media features and 11 company awards during 2017-2018
  • Oversaw the event marketing strategy and participation in 15-20 annual tradeshows and conferences

Inbound Marketing Strategist

Facile Studios

Nov 2016 - Apr 2017
  • Developed and implemented content strategies, lead generation campaigns, and measurement plans for clients using HubSpot
  • Managed the development of the agency’s website, creating wireframes, designing mockups, and coordinating with a remote team of graphic designers and web developers

Content Marketing Manager

Quantomic

Dec 2014 - Jun 2016
  • Oversaw the social media and content strategy for the Tagspire brand and mobile app while exceeding the monthly goal to grow the user base by 15-20%
  • Designed and sent monthly email campaigns with Mailchimp to over 10,000 subscribers
  • Built the Tagspire ambassador program from the ground up and maintained relationships with influencers, bloggers, and early adopters of the app

Account Manager

YourCause

Aug 2013 - Nov 2014
  • Served as the primary point of contact for multiple enterprise clients, providing customer service, technical knowledge, product design recommendations, and best practices for corporate social responsibility (CSR) programs
  • Coordinated the completion of all client projects by collaborating with members of the product, customer service, sales, and leadership teams
  • Named a subject matter expert on the internal charity database and third-party partnerships

Research Analyst Intern

Egon Zehnder

Jan 2012 - May 2012
  • Collaborated with researchers and consultants on multiple executive searches for an $11B global consumer goods company
  • Initiated a U.S. diversity data project to analyze past search assignments and measure the effectiveness of the firm’s commitment to diversity

Event Coordinator

TCU Student Activities

Jan 2009 - May 2011
  • Planned multiple large-scale events for the university and Fort Worth community, including the TCU Homecoming Parade, the TCU Holiday Gift Market, and Spa Day, while leading a team of 20+ student volunteers
  • Created a marketing research study and questionnaire for the organization, collected data, and presented results with marketing recommendations

EDUCATION

BBA, Marketing, International Emphasis

Texas Christian University

Activities: Model United Nations, Student Government Association, American Marketing Association, Delta Phi Alpha (National German Honor Society), Alternative Spring Break in Nicaragua

2008 - 2012

Web Development Bootcamp

The Institute of Code

Completed a 60-hour front-end development course focused on HTML, CSS, and Javascript and built a static website from scratch using Jekyll

2016 - 2016

Summer Study Abroad

Semester at Sea

A cross-cultural study abroad program using a ship as its traveling campus and sailing to multiple ports. I completed nine credit hours and conducted primary marketing research in Alexandria and Cairo.

2010 - 2010