Lee Wilkins

Movement Capital democratises access to exciting investment opportunities in Emerging Markets. Bringing equity and bond investment opportunities within reach of the Diaspora, the crowd and institutional investors. Responsible for all Global Marketing and PR activities

CMO at Wirex, a new hybrid personal banking solution. Wirex is the first company to combine the flexibility of blockchain finance with the acceptance of traditional currency all in one account, offering bitcoin wallets linked to Visa and MasterCard debit cards, supported online and mobile. Responsible for all Global Marketing and PR activities

• Developed, managed and launched key new markets including China and Japan
• Increased user base by 250% in 3 months
• Increased active users by 121%
• Increased revenues by 20%
• Raising VC Capital of $3m

Acting as an Interim CMO on a consultancy basis to various brands and startups helping them to excel in their digital & marketing efforts delivering business-driven results. Portfolio included: Streetbees, Campus Society, Wonga, Diageo, IBM, eCourier and Accent Travel to name a handful.

• Interim CMO for Streetbees & Campus Society – developed brand, go-to-market and marketing strategies, building and management of marketing teams as well as budgeting and commercial business development
• Developed strategic platforms and implementation for Wonga, Second Life activation for IBM, tourism platforms for Accent Travel all resulting meeting KPI’s of ROI, traffic growth and brand awareness (NPS)
• Designed and managed the implementation of a successful online platform, CeeVee.com, with 20,000 active and complete CVs within 3 months before being acquired
• Designed and managed the launch of MyKinda.com, an online news platform. Launched in Romania, this was expanded to Ukraine, Russia and Bulgaria before being divested

Founder & Chief Commercial Officer of W+G Motorsports, a Sports and Entertainment business based in Bucharest and London.

Portfolio included: SABMiller, Ministry of Tourism, Asirom and Nokia.

• Developed and managed, from concept, Romania’s first World Superbike Team in the 2011 Championship, successfully leading to Romania’s first point scoring team in a World Championship on 2-wheels. Grew the initiative from concept to execution across all channels, overcoming the challenges of gaining local financial support with local sponsors. Also developed the activation strategies leading to, for example, the launch of a new SABMiller non-alcoholic beer in Romania
• Developed and managed from concept to financing (€450m) to master planning the International Circuit of Romania, an F1, MotoGP and mixed-used circuit in central Romania. Commercial activities included the development of retail, residential and commercial partnerships to ensure a profitable balance sheet
• Developed and managed the potential takeover of a prominent Romanian Football Club, including the securing of €4.2m multi-year sponsorship deals, the construction of a new UEFA-co-financed stadium and the creation of start-

of-the-art training and educational facilities.

• Key management of relationships at C-Level and Government

Reporting to the CMO and responsible for a team of 6, I was appointed to deliver a steep change to Leadership and Change interventions across all business units internally to introduce and leverage the resources and capabilities across the company to position Vodafone Romania’s online and mobile divisions within the company.

• Key leadership role in transforming the business unit in to a sustainable and profitable making operation during a tough economic period and fundamental internal change within Vodafone
• Led the re-brand and re-launch of Vodafone.ro and MyVodafone (Web and Mobile Architecture) with Global alignment
• Led a Board review, working closely with the CMO & CEO, to improve focus, alignment and team-working to ensure the delivery of annual plans and improved leadership performance to deliver forward transformation programme
• Led a functional review to redefine purpose, roles, interfaces and efficiency improvements leading to a £8m saving
• Led the substantial growth and exceeding of the following KPI’s by more than 200%: increased usage of Direct Debit, eBilling, and MyVodafone; increased user experience and revenue of eShop and Vodafone.ro (traffic rose from 500,000 to 1,200,000 unique visitors for example)
• Driving major cost reduction through the activities handled by online. This included, ePayments, eShopping, along with Customer Support, working directly with the CMO & CEO
• Additional revenue of €2,000,000 a year drove by Microsim introduction on the market. I identified an early need to be the first to launch the Microsim and adapted our capabilities to match the needs of existing and new customers. As initiator of this process, I developed and executed the go to market strategy, with an implementation budget of just €20,000

See Sept 15.

Helvetica is an independent feature-length documentary film about typography and graphic design, centered on the typeface of the same name. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957. Trailer: https://www.youtube.com/watch?v=7JkpYgjbYRg

LinkedIn’s main competitor in DACS, XING’s strategy was to expand in to new territories such as the USA. Reporting directly to the CEO.

• Led the strategy development for bridging the gap between Europe and the USA
• Conference attendance and speaking engagements on Social Networking

Reporting and working alongside the CEO & Founder I contributed to pioneering the development from concept to end-user adoption of an emerging new media platform.

• Led the seed-capital financing round to rapidly grow the build
• Led the hiring of CTO
• Various marketing activities leading to, for example, the inclusion of Podcasts within iTunes, working directly with Apple

Pageflakes was a “start page” portal similar to My Yahoo! enabling users to create their personalised web- space for all their online needs, including eMail, Facebook and Twitter all on one page. Hired by the CEO to develop the go-to-market strategies for growth and user-adoption for Pageflakes’ USA entry.

• Increased product awareness in multi-markets including, USA, Europe and Asia through networking and conference

speaking on Web 2.0 and emerging technologies such as those used by Pageflakes

• Played a key part in the User Experience and Experience

A multi-service law firm based in the United Kingdom. Hired as a Paralegal and soon came to look after their online platform and marketing strategies.

• Led the strategy and launch of one the first London Legal Law Firms to go online in 1998
• Developed their “vanity URL’s” such as crime.as and fraud.as
• Developed and executed JustBeenArrested.com from conception to become the online portal for those requiring legal assistance