Leticia Hoshino

Data Strategist

Stockholm, Sweden

leticiahoshino@gmail.com

I love to help businesses grow, be more efficient and valuable. I have 6+ year experience in digital businesses with focus on performance marketing. I love to work on data driven environments.

Work Experience

F.biz - WPP Company

Account Manager

Oct 2014 - Apr 2016

Responsible for Nescafe Dolce Gusto marketing and e-comm initiatives

NDG doubled e-comm revenue YoY
1st digital exclusive product launch

FCB Brasil

Account Supervisor

Apr 2013 - Oct 2014

Responsible for HP Online Store

Sales record YoY
2013 sales peak. B2B2C Project to promote HP through major online retailers on a price comparison site.

Digipix SA

Marketing Analyst

Feb 2011 - Apr 2013

Responsible for marketing campaigns

Sales record on main product campaign
Created CRM segmentation strategy
Implemented automated email marketing campaigns

Alpargatas

New Businesses Intern

Feb 2009 - Dec 2009

Support for product development

Education

Hyper Island

Digital Data Strategist

Aug 2016 - Current

Columbia Business School

Digital Marketing Strategy

Jun 2013 - Jun 2013

Fundação Getulio Vargas

Business Administration

Aug 2006 - Jul 2010

Projects

Trump Trash

Project Leader

Oct 2016 - Nov 2016

Betonggruvan

Project Leader & Data Analyst