Lisa Meng

Digital strategy manager responsible for leading teams to help traditional companies transform into digital leaders.

• Led a team to develop a comprehensive digital strategy (digital audit, assessment, strategic framework, persona and prototype development and roadmap) inclusive of over 300 recommendations to transform a $2bn professional services company, presented to the CMO
• Collaborated with several cross functional stakeholders for a $53bn client in order to develop a mobile first member dashboard experience that drove ease of use and increased engagement
• Collaborated with designers and developers to create an interactive digital customer journey map for a $41bn client, highlighting key areas of opportunity to enhance the overall customer experience
• Led the development of an internal firm playbook that helped codify standard project methodology and operating procedure

Managed several projects as a senior associate for fortune 500 healthcare companies focused on new product launch and customer experience strategy.

• Created 160 business recommendations that increased product affordability and enhanced customer experience for $13bn client by developing a strategic operating model through industry research and employee interviews, presented to C suite executives
• Analyzed market research and competitive dynamics to identify key themes which informed a client’s digital strategy for engaging with the Generation Y Hispanic population
• Collaborated with major Fortune 500 client to develop a mobile monitoring platform that enhanced customer engagement and created a market-differentiated product

Lead a team as a project manager serving as the liaison between technical engineers and business owners to create project plans, timelines and tracking tools to manage the execution and completion of key deliverables

• Led 15 person work stream collaborating with both engineering and operations teams at a 930 bed hospital during an electronic medical record implementation from assessment to go live
• Served as main point of contact with client leadership creating processes to better manage workflows and project tools and timelines to track execution and completion of work stream tasks resulting in 5% cost saves for a $6M project budget

Honors: GPA- 3.9

Honors: Magna Cum Laude; Dean’s List Scholar recipient, National Jesuit Honor Society, National Greek Honor Society

Co-founded an online veggie forward meal delivery service, with the goal of increasing vegetable consumption in the American diet. Lead the development of the web experience, manage social media, outreach to potential customers, set-up and work pop up food markets, cook and deliver meals to customers on a weekly basis.

Developed a targeting and outreach strategy to find potential event donors and sponsors outside of the current ballet demographic. Act as digital marketing lead in order to identify, plan for and implement digital marketing tactics in order to grow NYCB patrons and sell event tickets.