Maciej Szczepaniak

In charge of global strategy for offline sales outcomes at Google. Responsible for a cross-functional team of product and sales specialists building measurement solutions that allow advertisers to

measure the ROI of their media investment with Google.

• Led product launch and commercialization of highly strategic measurement solutions for largest CPG advertisers.
• Defined prioritization of Google's global measurement needs in offline sales outcomes area influencing Google engineering teams' priorities.
• Identified new product development & partnership opportunities for Google in area of sales outcomes measurement. ­
• Defined Google's vision on the future of accurate marketing measurement.

Tasked with developing and leading x-functional programs aimed at accelerating the growth of Google's regional video business. Helped region's biggest brands undergo a digital transformation and solve major communication challenges.

• Led an end to end execution of an educational effort on the importance of capturing users' attention & YouTube creative best practices reaching +420 marketeers in 6 Spanish Latin America markets.
• Managed a regional project that trained 70 sellers across Google sales organization in Mexico, Argentina and Colombia on how to win a bigger share of advertising media budgets by up-skilling them on media planning & buying.
• Ran a commercial launch of YouTube premium content advertising product for Mexico.

Responsible for product development and commercialization strategy for Google's media planning & measurement product suite in Europe, Middle East and Africa.

• Managed largest brand advertising product portfolio streamlining project in Google's history for EMEA region.
• Managed team members responsible for commercialization of Google advertising products in EMEA region.
• Coordinated complex data sharing initiative between Google and largest media agencies in EMEA.
• Co-developed & delivered media planning and measurement solutions trainings to internal and external audiences across Europe, Middle East and Africa.
• Maintained close working relationship with global product teams, PMs, Engineers and research teams based around the world.

Tasked with digital media & online sales strategy consulting for leading financial institutions in Poland, Latvia, Lithuania and Estonia.

• Managed & grew a portfolio of 20 Google clients in difficult economic and policy environment.
• Spoke at industry events, delivered product & social media trainings for clients and agencies.
• Consulted leading Central European Google clients on their social media strategy.
• Coordinated large product upgrade [Enhanced Campaigns] for largest Google clients in Poland & Hungary.
• Advised Google's clients on website traffic growth strategies & UI improvements.

Managed French Google AdWords online help community and advised French SMBs on AdWords campaign optimization. Led several projects focused on driving operational excellence in online sales processes at Google.

Campus Warsaw is a space for 13,000+ members community of entrepreneurs from across Central Europe, connecting people and sharing knowledge. It is part of the Google for Entrepreneurs organization within Google working with 30+ partners and 6 Campus locations worldwide.

Centraal is a co-work space and a community for entrepreneurs in Mexico City focused on development of new ideas, generating new projects, and creating an environment of collaborative work. It is the official partner of Google for Entrepreneurs organization in Mexico.

The Google Impact Challenge supports nonprofits and social enterprises with game-changing ideas to create economic opportunity in their communities. Organizations apply with their most innovative proposals. Finalists get access to Google.org funding, mentorship and resources.

Analyzed interactions between international monetary institutions and central banks.

• Gathered information using financial research tools as as Reuters to produce a review of central bank developments in former communist states.
• Constructed a comprehensive database on FDI country-to-country stocks.
• Examined IMF annual reports and coded info on investment regimes in various IMF member states.
• Researched and examined macroeconomic and trade data using statistical software.

Brand Leadership course provides marketing professionals with the knowledge, skills, and tools for managing and leveraging brand assets in today’s global and digital environments for brand & revenue growth.

Innovations Masters Series teaches problem-solving tools and need-finding frameworks 's to spur innovation and drive business outcomes.