Manuel Rappard

Led marketing and operations team to secure a competitive edge in the highly fragmented men's online clothing industry.

• Grew revenue from $100K to $1MM annually in 3 years through the creation of highly targeted online advertising initiatives and strategic partnerships with relevant e-commerce clients
• Cultivated and managed relationships with over 50 global manufacturing partners (B2B) and 43K members of the brand’s online community (B2C)
• Developed, designed and successfully brought to market 9 core business products totaling $1.2MM in additional revenue via crowdfunding platforms including Kickstarter and Indiegogo
• Created and implemented manufacturing and fulfillment systems to manage peak demand of 10,000 products from more than 47 countries per month

• Conceptualized and implemented local search marketplace strategy; oversaw operations of hundreds of products from local retailers and small businesses across the Bay Area
• Spearheaded product roadmap with engineering co-founder; built out the user acquisition and retention funnel
• Designed branding and marketing assets in digital (web & mobile) as well as print properties
• Led street marketing, operations & engineering team

• Led abuse and spam fighting initiatives on Google+ and Google Maps; defined and implemented technical workflow, set overall strategy and coordinated operation and engineering efforts
• Supervised 5-person local search quality team; assisted in signal and tool development, set team goals and delivered key product metrics to upper management in quarterly team sessions

• Spearheaded spam and abuse analyses on Google Maps; monitored spam vectors and analyzed key product metrics, led signal development and established core logic for spam takedowns
• Awards: Department Wide Gold Award and 5 Peer Bonus Awards

• Oversaw day-to-day operations of 52-person data quality team; investigated and improved data quality issues for mapping data in the United States, EMEA and JAPAC
• Managed 4 group leaders; defined, launched and monitored strategic organizational and operational initiatives

• Analyzed mapping data for quality issues; developed Excel tools to enable scenario analysis for project resource allocation. Recommendation yielded better capital alignment and transparency.

• Build product marketplace for the clothing vertical in the Soho District, NY
• Set product roadmap and managed oversees engineering team

Graduated cum laude

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