Marc Blake

Digital Marketer

Digital marketing lead with five years' experience in marketing and project management. I've worked in various roles and on a variety of distinct projects which has given me a diverse skillset.

Work Experience

  • Miconex

    Digital Marketing Manager|Jan, 2017Current

    • Managing a digital marketing team working with a variety of clients including Perth and Kinross Council, Dundee City Council and Angus Council.
    • Strategic planning of all digital marketing campaign.
    • Creation of multi-channel digital marketing proposals, content plans and digital communication strategies for clients.
    • Project management of new Miconex products including local loyalty programs and local town currencies.
    • Managing over 25 client relationships and budgets.
  • Freelance

    Digital Marketer|Jan, 2014Jan, 2018

    Freelance social media management and strategy for a variety of clients including: Dunfermline Delivers BID, Queensferry Ambition BID, East Lothian Food & Drink BID, Miconex Apps Central, Provender Brown Delicatessen

    • Appointedd

      Marketing Manager|May, 2016Aug, 2016

      Role involved creating and managing Appointedd's marketing and communications strategy.

      • Creation and implementation of Appointedd's marketing strategy.
      • Creation of social media, emails, blogs and channel content.
      • Planning and implementation of advertising campaigns on Facebook, Twitter, Linkedin, Google Adwords and Capterra.
      • Liaising with key partners and stakeholders on joint marketing activity
      • Responsible for marketing budgets in excess of £100,000.
      • Reporting to CEO, Board of Directors on Marketing performance.
    • Miconex

      Digital Marketing and Product Manager|Feb, 2014Apr, 2016

      Role involved digital campaign management, product and technology development within Miconex.

      • Creation, implementation and management of digital marketing campaigns for clients including Stagecoach, First Group, Grassicks BMW, Perth & Kinross Council, Eden Court, Clyde Property, Perth Concert Hall.
      • Creation of multi-channel digital marketing proposals, content plans and digital communication strategies for clients.
      • Development, management and support for all clients with social media, email and PPC campaigns.
      • Management of social media campaigns across Facebook, Twitter, Instagram and Linkedin.
      • Development of email campaigns for clients using campaign monitor and mailchimp.
      • Responsible for Google AdWords and social media advertising budgets of over £10,000.
      • Reporting to CEO, Board of Directors and clients on KPIs for Facebook, Twitter, PPC campaigns and web.
      • Oversight on new product development including smartphone apps, transactional loyalty programs and gift card schemes.
      • Staff and client training on social media best practices, SEO and Google AdWords.
    • Dunfermline Delivers

      Project Manager|Apr, 2013Jan, 2014

      Role involved the management of several key projects for Dunfermline Delivers including redevelopment of Dunfermline Delivers digital strategy.

      • Worked on the redesign and redevelopment of the Dunfermline Delivers website and digital communications strategies.
      • Developed clear content plan to promote BID member businesses across social media channels.
      • Project managed the installation of Town Centre WIFI and Digital Signage.
      • Worked on a Scottish Government funded recycling project for BID businesses.
    • Lloyds Banking Group

      Fraud Prevention Officer|May, 2010Jun, 2013

      Roles within Authorisations & Fraud teams of Lloyds Banking Group, dealing with instances of potential fraud on debit and credit cards.

      Education

      • The Robert Gordon University

        BA (Hons) - Media Studies|20092013