Marc Blake

Digital Marketer
marcblake@ymail.com
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07411515777
Digital marketing lead with five years' experience in marketing and project management. I've worked in various roles and on a variety of distinct projects which has given me a diverse skillset.
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Work Experience

Miconex

Digital Marketing Manager
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Jan, 2017 - Current
  • Managing a digital marketing team working with a variety of clients including Perth and Kinross Council, Dundee City Council and Angus Council.
  • Strategic planning of all digital marketing campaign.
  • Creation of multi-channel digital marketing proposals, content plans and digital communication strategies for clients.
  • Project management of new Miconex products including local loyalty programs and local town currencies.
  • Managing over 25 client relationships and budgets.

Freelance

Digital Marketer
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Jan, 2014 - Jan, 2018

Freelance social media management and strategy for a variety of clients including: Dunfermline Delivers BID, Queensferry Ambition BID, East Lothian Food & Drink BID, Miconex Apps Central, Provender Brown Delicatessen

Appointedd

Marketing Manager
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May, 2016 - Aug, 2016

Role involved creating and managing Appointedd's marketing and communications strategy.

  • Creation and implementation of Appointedd's marketing strategy.
  • Creation of social media, emails, blogs and channel content.
  • Planning and implementation of advertising campaigns on Facebook, Twitter, Linkedin, Google Adwords and Capterra.
  • Liaising with key partners and stakeholders on joint marketing activity
  • Responsible for marketing budgets in excess of £100,000.
  • Reporting to CEO, Board of Directors on Marketing performance.

Miconex

Digital Marketing and Product Manager
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Feb, 2014 - Apr, 2016

Role involved digital campaign management, product and technology development within Miconex.

  • Creation, implementation and management of digital marketing campaigns for clients including Stagecoach, First Group, Grassicks BMW, Perth & Kinross Council, Eden Court, Clyde Property, Perth Concert Hall.
  • Creation of multi-channel digital marketing proposals, content plans and digital communication strategies for clients.
  • Development, management and support for all clients with social media, email and PPC campaigns.
  • Management of social media campaigns across Facebook, Twitter, Instagram and Linkedin.
  • Development of email campaigns for clients using campaign monitor and mailchimp.
  • Responsible for Google AdWords and social media advertising budgets of over £10,000.
  • Reporting to CEO, Board of Directors and clients on KPIs for Facebook, Twitter, PPC campaigns and web.
  • Oversight on new product development including smartphone apps, transactional loyalty programs and gift card schemes.
  • Staff and client training on social media best practices, SEO and Google AdWords.

Dunfermline Delivers

Project Manager
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Apr, 2013 - Jan, 2014

Role involved the management of several key projects for Dunfermline Delivers including redevelopment of Dunfermline Delivers digital strategy.

  • Worked on the redesign and redevelopment of the Dunfermline Delivers website and digital communications strategies.
  • Developed clear content plan to promote BID member businesses across social media channels.
  • Project managed the installation of Town Centre WIFI and Digital Signage.
  • Worked on a Scottish Government funded recycling project for BID businesses.

Lloyds Banking Group

Fraud Prevention Officer
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May, 2010 - Jun, 2013

Roles within Authorisations & Fraud teams of Lloyds Banking Group, dealing with instances of potential fraud on debit and credit cards.

Education

The Robert Gordon University

BA (Hons) Media Studies
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2009 - 2013