Responsible for messaging and positioning strategy for Serve
Lead cross-functional Tax Season marketing campaign, helped increase load by 206% year over year
Develop digital marketing creative and channel optimization
Manage multi-million dollar marketing budget
Developed value proposition strategy for Corporate Payments data
Established framework for campaign implementation
Data mined insights and benchmarks on client spend verticals
Built financial model for new client segmentation strategy
Developed corporate social media strategy and launched/maintained LinkedIn company page
Created launch and communications plan for marketing website redesign
Led new creative agency procurement process