Overseeing the digital marketing team at Synovus, developing best practices and means to improve the current digital marketing process and standards.
Led multiple teams made up of display and video performance managers, ad ops specialists, and designers who controlled the day-to-day needs set forth by the client base and the high volume of active campaigns.
Trained and managed a team in charge of media for all Ritz-Carlton properties in North & South America, the Caribbean, and Canada. While at MEC, the team grew to service many other Marriott brands, including the EDITION properties.
Gained valuable knowledge of the planning, execution, and analysis of digital media strategies for clients such as Harrah’s Entertainment, March of Dimes, Equifax, Apartment Guide, Briggs & Stratton, and iContact.
Initial job out of college focused on developing digital marketing experience at a full-service interactive advertising agency as a part of the media department.