Matt
Martin

Overseeing the digital marketing team at Synovus, developing best practices and means to improve the current digital marketing process and standards.

• Working internally with other departments and lines of business to ensure that we can deliver top-notch campaigns that provide valuable insights into the business
• Managing digital marketing efforts tied to customer lifecycle and growth across all digital channels
• Leading a team that manages platforms tied to the Synovus website, e-mail marketing, paid advertising, SEO, and social media
• Improved tagging, tracking, and reporting for a more robust analytical view of channels
• Establishing data and performance analytics tied to marketing efforts - benchmarking, testing, and measurement evolution

Led multiple teams made up of display and video performance managers, ad ops specialists, and designers who controlled the day-to-day needs set forth by the client base and the high volume of active campaigns.

• Dictated operating procedures/processes and client media strategy within the team to ensure top efficiency and top performance across client campaigns
• Improved and refined the advertising and technology product set to face competitive and market headwinds
• Educated customers and internal departments on the display and video product offering and best practices in the programmatic media landscape

Trained and managed a team in charge of media for all Ritz-Carlton properties in North & South America, the Caribbean, and Canada. While at MEC, the team grew to service many other Marriott brands, including the EDITION properties.

• Participated in a full brand emersion of The Ritz-Carlton, bettering my knowledge of the brand and helping shape future messaging
• Planned, implemented, and optimized interactive digital & print media campaigns for The Ritz-Carlton and Marriott properties within US and international markets
• Assisted in developing proper procedures internally to plan, buy, and analyze/report on media campaigns and performance
• Managing & training other MEC employees on all aspects of digital media buying, planning, and tracking

Gained valuable knowledge of the planning, execution, and analysis of digital media strategies for clients such as Harrah’s Entertainment, March of Dimes, Equifax, Apartment Guide, Briggs & Stratton, and iContact.

• Planned, implemented, and analyzed interactive media campaigns in paid search, display, and social that met clients performance goals
• Established a firm understanding of trafficking online media campaigns and vast knowledge of tracking, analytics, and optimization
• Trained and managed the responsibilities of new hires to the account team

Initial job out of college focused on developing digital marketing experience at a full-service interactive advertising agency as a part of the media department.