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Michael Furst

Strategist
Brooklyn, NY
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michael@furst.us
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203-561-2663
A New York based strategist who inspires powerful product innovations designed to deliver profitable growth through the integration of emerging technologies and disruptive strategies. I’m an entrepreneur, an inventor, a dreamer and an innate researcher inspired by technology, cars, deep subcultures and sometimes seemingly moonshot ideas.
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Work Experience

Makeable

Creative Strategist
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Nov 2014 - Current

Collaborate with clients from fortune 250 companies to startups to invent and create brand, business and product innovations driven by unconventional wisdom designed to deliver profitable growth.

Analyze primary, secondary and market research sources to craft insights that identify and guide implementation of growth strategies for our clients and partners.

Build physical models that lead client facing working sessions called Thinkmaps to collaborate with stakeholders and brainstorm opportunities for growth.

Co-editor of the company blog.

  • My Thinkmaps have inspired the future of connected environments in the IoT, helped one of the largest children’s media networks re-imagine what the term “network” means for them (and Generation Z), imagined what an old company that processes a sixth of our country’s money interacts with it's customers 5 years in the future and more.

Campfire

Engagement Analyst
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Nov 2013 - Oct 2014

Utilized social data and conducted research to develop positioning, insights and creative concepts to plan, execute and optimize our team’s new and ongoing campaigns.

Guided content creation, wrote copy and supported the production process of social assets, calendars and campaigns.

Created a “Social Lab” used to quickly and easily identify patterns and insights between data and creatives.

Built and presented monthly insights and analytics reports to clients.

Clients: Ketel One Vodka, El Rey Network, Save The Children

  • El Rey Network Market Launch

Education

Suffolk University

BSBA Marketing
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Aug 2009 - May 2013

Skills

  • Copywriting
  • Primary Research
  • Secondary Research
  • Data Analysis
  • SQL
  • Presentation