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UBQT is a single place to discover and share the most-viral photos, videos, tweets & articles related to your favorite events: Coachella Festival in California, Fashion week of Paris or Techcrunch Disrupt NYC...

• We’ve built a team of 5 including 3 top developers.
• We’ve built a product from scratch and « pivoted » 3 times by launching 3 new product version.
• Selected and incubated by Microsoft Venture Capital & TheFamily.co.
• We've set up a partnership with BNPParibas / SidLee Agency to launch a dedicated version of UBQT.

We built a Startup-inspired method : FOCUS, to help "big companies" to resolve user’s problems through product innovation.

In 18 months we delivered 8 projects for the main french media : RTL (N°1 French radio), TF1 (N°1 French TV), Prisma (N°1 French Press group) and L’Express Roularta

• RTL (N°1 french Radio) : Conception of a new digital advertising strategy and creation of new advertising offers.
• TF1 (N°1 french TV) : Product Strategy recommendations for TF1 new Intranet (based on a series of interviews of tens of employees).
• Innovation Factory (association of schools & big companies) : Product Strategy and conception of a new website.

Created & led the advertising innovation team at eTF1 (4 person). From zero to €10+ million sales revenue / year. Our team has contributed significantly to make TF1 a leader in digital advertising.

• Developed advertising operations from A to Z : creative reflexion, recommendations, pitch, project management, reporting.
• Created a full range of Digital/TV innovative advertising offers for all TF1 TV shows that contributed to 40% of our revenues.
• Created a full range of range of Digital advertising innovative offers that contributed to 30% of our revenues.
• Led the implementation of digital campaigns by managing, utilizing and liaising between marketing members, digital resources, agencies and business partners.
• Continuous track record of successful project delivery for top clients and ad campaigns, including Orange, Coca-cola, Pampers, Nina Ricci, L'Oréal, Renault, Kia motors...
• Projects : MYTELEFOOT for Coca-Cola (Exclusive TV Show, digital platform) , Passion Rugby for Orange (Exclusive TV Show, digital platform), The Voice "5th coach" for Furby (2nd Screen Advergame), Masterchef cooking with Elle&Vire (BrandContent) / Babyboom with Pampers (Brand Content).
• I’ve led the advertising strategy of 3 major digital innovations : 1/ Tweet Replay (TV & Tweets synchronized), 2/ TF1 Check (Check in TV app synchronized with TV advertising), 3/ MYTF1 Connect (2nd Screen TV interactive app)

Video startup launched within TF1 TV group. Hired 10 months after launch to take in charge the content strategy & growth. I led the growth from 60K visits / day to 1,2M visits / day. (Top 50 most visited website in France) and we achieved profitability in 3 years.

• Led a team of 5 Community Managers team
• I Set up a culture of Data analysis / growth mindset among the teams. I analyzed search and audience data to identify opportunities and grow traffic.
• Developed a new advertising offer based on Video ads.
• Co-led the revenue strategy with TF1 Sales House.
• Responsible for Product & User Experience improvement with UX/Design team : I coordinated 2 major product version launch in 2 years.
• More than 200 content acquisition partnerships in 3 years
• Member of the executive team who launched TF1 catchup TV offer (N°1 Catchup TV service in France)

I led SFR Music to become the most innovative & No.1 digital music service in France and within the Vodafone Group (from 2005 to 2007).

• Deals : I led to sign 15 strategic content deals with Major Music Labels (negotiations, business models, deal implementations).
• Communication : (Budget €5+ million / year) : Led the media buying & communication strategy involving TV commercials, online ads, retail displays and event partnerships. Bi-annual checks showed that SFR Music brand positively impacted SFR brand values and perceptions on young targets.
• Marketing roadmap : implementation and measurement.
• Managed the communication strategy (€5+ million / year) involving TV commercials, online ads, retail displays and event partnerships.
• Global Coordination with Vodafone : Represented France at every International quarterly Meeting.
• Created "SFR Live Concerts » : The first concert live streaming on web & mobile in France. (Idea / Project development / Licensing deals / Communication) : Robbie Williams @EiffelTower, RedHotChiliPeppers, Michel Polnareff, Placebo, MUSE...
• Created "SFR Jeunes Talents"​ (discovery & promotion's platform for young talents)
• Created "SFR Jeunes Talents"​ (discovery & promotion's platform for young talents)
• I've coordinated the launch of the 1st Mobile Music download service in France in partnership with Musiwave.

In charge of Ringtones & Mobile Music's services : Product Innovation / Business / User Acquisition.

• Product Innovation : I’ve coordinated the launch of the 1st « real music » ringtones service in Europe.
• Content Innovation : I’ve launched the 1st Album originally produced for mobile in Europe by David Guetta (Idea / Project development / Artist deal / Communication)

• 10+ years on webmarketing strategies and developing products
• User Focused
• Entrepreneurial mindset
• Problem-solving mindset
• Team player
• English & French speaker

• EGTA : European association of television and radio sales houses (www.egta.com)
• BPI : French Public Bank of investment. (www.bpifrance.fr/Investors-Center)
• SUPDEPUB : Advertising School (www.supdepub.com/en/)

The EDC Paris Business School Grande Ecole is a prestigious degree founded with HEC Paris entrepreneur. The school is a property of 270 Business Man and provides business and management courses.

We (UBQT's team) built a "personal MBA" program in the Silicon Valley based on conferences, mentoring sessions with some of the top executives of the valley and Startups discoveries (team & products).