Nicole Yang

Supported both enterprise and consumer products with a strong emphasis on the mobile/app ecosystem. Experienced in adapting strategically, defining and executing on business needs, building scalable SOPs, and managing relationships.

• Over 5 years experience in the consumer app industry as developer and partner
• Successful track record of shipping products with a team and guiding clients through product launches
• Comfortable interacting at various organizational levels
• Fostering a network of professionals across mobile platforms (Apple App Store, Google Play), gaming (Unity, Supercell, EA, Rovio), entertainment (Disney Interactive, VICE, Pandora, Penrose Studios), retail (Gap Inc, Lucky Brand, Sephora), travel (Uber, Lyft, Expedia), and healthcare (Genentech, Johnson & Johnson, Care.com)

Plango is a social travel platform that makes it easy to find, customize, and share travel itineraries. Plango is backed by AmidA Co.

• Defined a b2b strategy and execution pipeline leading to active sales discussions with 3 Fortune 500 companies
• Devised an integrated marketing strategy across social media platforms, content marketing, direct response, and influencer relationships
• Identified 5 core groups of users with opportunities for monetization and revenue generation
• References: Jessi Chow (CEO), Christine Le (CTO)

Omniata provides a SaaS platform for mobile and web analytics, A/B testing, and marketing automation. I shipped the Acquirer, a suite of dashboards that measure the efficacy of cross platform marketing campaigns across multiple data sources.

• Collaborated with marketing, customer success, executive, and engineering teams to scale the product from conceptualization to regularly used by 30+ enterprise customers including Electronic Arts, Rovio, Spotify, and Glassdoor
• Drove product design, prioritization, and execution
• Advocated partner relationships leading to 20+ integrations with social channels, attribution partners, ad networks, and marketing/ad tech
• References: Abhi Katiyar (former Dir of Product, Omniata), Chirag Gajjar (Sr Data Analyst), Alex Arias (CEO)

An official Facebook PMD, Instagram, and Twitter Partner , Grow Mobile is a platform that streamlines social advertising and mobile user engagement. My goals were to build relationships with influential developers across the mobile ecosystem and help clients grow their mobile app business through the platform.

• Identified and closed accounts globally with key players across the consumer app space
• Oversaw the launch and account management of 30 apps to deliver cost effective campaigns for monthly customer budgets of $500,000+
• Lifted net platform sales by $65,000 within 4 months
• References: Tomotaka Motoyoshi (former Head of Puzzles & Dragons Studio, GungHo Online Ent), Ping Wang (former Sr Product Marketing Mgr, Konami), Ari Kuokka (Product Lead, Grand Cru Games), Pauline Hwa (Dir of User Acquisition, 505 Games)

Formerly known as PlayMesh Games, Quark Games produces competitive gaming experiences for mobile and tablet. I led product marketing and user acquisition strategy for flagship game Valor, reaching over 8 million installs across iOS, Google Play, and Amazon Appstore.

• Led marketing strategy across business operations, art, and community management teams yielding 300% revenue growth and 200% user growth within 3 months on iOS, and 1.5x m-o-m DAU growth within 4 months on Android
• Managed multiple millions of dollars over an active pipeline of 125+ partners across attribution partners, ad networks, and marketing/ad tech
• Negotiated over 50 contracts end to end from RFP, T&Cs, pricing negotiations, and reconciliations
• References: Oliver Cheng (former Business Operations Lead, Quark Games), Juan Delgado (Software Engineer, Machine Zone), Chris D'Avanzo (GM, AdColony)

Cobaltix provides business technology consulting to clients in venture capital, private equity, and financial services.

• Responsible for bookkeeping, daily management of financials, and human operations
• Standardized reporting of payables and receivables from multiple departments to present a clearer financial analysis of business to the executive team
• Standardized processing of semi monthly payroll to increase operational productivity by 10 hours/week

Activities:

UCSD Warren College Student Council - VP External

Worked with the KLab America team on product launches and sustainable growth strategies for mobile titles including Lord of the Dragons, Glee Forever!, Love Live! School Idol Festival, Bleach: Brave Souls, Fantastic Eleven (Reference: Mika Komatsuzaki, former Dir of BD, KLab America)