Elise
Vierra

Responsible for shaping the creative vision, design, and content of all digital therapeutic products at Limbix, ensuring they are engaging, interactive, visually appealing, and effective in helping adolescents with mental illnesses. Works closely with product development teams, regulatory experts, and the marketing and commercialization teams to bring these innovative solutions to life.

• Owned planning and execution of content design, strategy, and UX writing for pipeline of digital therapeutics, including SparkRx, a digital therapeutic designed to treat adolescent depression.
• Collaborated cross-functionally with engineering, design, research, marketing, regulatory, and clinical scientists to plan, develop, and launch digital therapeutics.
• Directed all outsourced content creation including illustration, copywriting, 3D/2D animations, scriptwriting, and voiceovers.
• Ensured all content and communications meets the FDA's regulatory requirements for medical devices.

• Led virtual reality (VR) creative efforts for the Limbix VR Kit, a product designed to augment face-to-face therapy.
• Produced over 30 pieces of VR content, including exposure hierarchies, psychoeducational experiences, behavioral activations, games for pain reduction, guided imagery, and mindfulness meditations.
• Managed outsourced content creation efforts, working with vendors in video and game production.

• Collaborated with multi-disciplinary subject matter experts to design VR experiences. Was responsible for storyboarding, scripting, VO recording, UX design, 360 filming, and 3D modeling.
• Integrated research needs into VR/AR design while managing grant-funded research projects.
• Trained and supervised teams of student VR/AR developers.
• Performed lab outreach, including presenting to business leaders, educators, and heads of state to highlight the positive impact of VR technology on empathy, education, and pro-environmental behavior.
• Featured at the Tribeca Film Festival: 1000 Cut Journey (2018), Coral Compass (2018), and Becoming Homeless (2017).

• Designed and conducted mixed-methods human subject research studies exploring embodiment and empathy in VR environments.
• Performed data analysis and communicated results in the form of peer-reviewed papers.
• Ran two, year-long studies exploring the effect of embodied experiences in virtual reality.
• Investigated the effects of immersive virtual sea life embodiment on pro-environmental attitudes and behaviors.
• Studied heart rate communication and empathy in virtual reality using biofeedback.

Coterminal Master's Degree on the Media Studies track. Master's thesis in the Virtual Human Interaction Lab studied the effects of immersive virtual reality on empathy.

Activities and societies: NCAA D1 Field Hockey (5 years), Team Captain (2 years), D1 Field Hockey Academic All-American

Graduated with interdisciplinary honors in Environmental Science, Technology & Policy through the Goldman Honors Program