Nick is a highly experienced and commercially focused technical director with a creative approach to solution design. Starting as a full stack developer in 1999 he is an advocate of integrated digital strategy and user centred digital experiences. Over the last 10 years he has held senior leadership positions both client and agency. He lives in Bristol and has two sons Daniel and Alex.
Creative Technologist, Technical Director and Digital Leader | Bristol, UK | | 07771 535 355 |

Work Experience


Jul 2018 - Current
Digital / Technical Director

Running the digital team and setting the pace on digital strategy and technical direction in the context of brand and user requirements. My role has included recruitment and resourcing, team management of a multi-disciplined digital team, including web development, UX, social media management and strategy and project management. Formulating, implementing and selling an integrated digital vision for Halo’s clients and working at a board level on agency positioning and direction.

I am client facing and I have successfully pitched for and won various digital projects. I have also been instrumental in creating strategies to open existing accounts and remain responsible for the overall digital target and budget.

While my role is strategic I am still very much involved in the day to day delivery of the department. From project management and scoping and estimating through to ad-hoc development tasks.

We are industry agnostic working with clients from Hospitality and Entertainment through to eComm and High Tech. They include: Live Nation / Ticketmaster, Turtle Bay, Bart Spices, Download Festival, Wireless festival, Ombudsman Services, NLWA and Magna Housing.

NMI ( Formerly Creditcall )

Feb 2016 - Jul 2018
Head of Digital

Working closely with the Head of Marketing, I have devised the last 2 year-out digital strategies for the brand and since the recent acquisition of Creditcall I have devised and run the user research project that will inform a rebrand, a company positioning realignment and the ongoing development of the platform and the iterations thereof. I run an elastic team that includes UX, web development, design and E-CRM / Digital Marketing.

I devised and implemented the E-CRM / Marketing Automation strategy. Integrating a combination of Pardot and Salesforce. I have been involved with recruitment and on boarding and managing 3rd party suppliers. Along with pastoral care of the team and management of the digital marketing budget.

I am also charged with the upkeep and refresh of all Creditcall forward-facing digital assets. This has included the redevelopment of and the development of the Express Boarding web application. The redeveloped resulted in a 300% uplift in conversions.

I have brought new development and team workflow principles to Creditcall along with with a focus on iterative, user-centric development, while adhering to strict security standards.


Nov 2014 - Feb 2015
Technical Director

Headed up the technical department for AUK (formerly Agency UK). Ran a growing team of 6 developers. Spending quality time with current and prospective clients. In the pursuit of enjoyable and good works building web sites and web applications. Work included projects for: Welsh Meat, BSM, Ladbrokes, Pentathlon GB, Quintiles.


Nov 2012 - Nov 2014
Head of Development

Charged with agency technical direction. Instrumental in winning National Pitches. Championed solutions based approach and cross discipline collaboration within the business. Built, maintained and supported the development team. Work included projects for: Brothers Cider, Drinkaware, Continental Tyres, NOS. ISTRUCT, British Medical Journal, Zettics

Great State ( Formerly E3 )

Nov 2011 - Nov 2012
Senior Interface Developer

Created thick web interfaces and mobile applications. Took a lead role in the delivery of technical projects. Nurtured / advised junior members of the Development team. Contributed to process work groups. Work included projects for: Kia, Land Rover, Orange, The Royal Navy and The National Trust.

  • Won Drum Awards for Digital Industries 2015 - Best Not for Profit Website For The National Trust 50 Things Campaign

Digital Visitor

Nov 2010 - Nov 2011
Development Manager

Built Visitor Review, an integrated social media platform with a customer review element. Took a lead role in developing a RESTful API and a highly configurable REST client. Developed a suite of Javascript widgets which allow content editors to install social and review functions to their web sites. Work included projects for: Enjoy England, Joules Verne Voyages, London Clubs International.

  • Won Travolution Awards 2011 - Best Online Application For my work with Visitor Review.


Nov 2007 - Nov 2011
Freelance web developer / designer

As a freelancer I worked on a wide range of projects from intranets to eLearning applications Flash games. I bid for and won these projects and managed their delivery. Work included projects for: Telstra, Oracle, Minervation, Oxford University, Scottish NHS, Thames Valley NHS, British Cardiology, Society, King and Allen, Talis, Complete Control, Team Rubber.

  • Won 2010 IVCA - Best Interactive For a Flash eLearning application designed & developed for Rethink (The National Schizophrenia Society) in conjunction with Minervation and Seafood. The competition included Channel 4 and CBeebies

Xpress Ordering

Nov 2004 - Nov 2007
Product Specialist

Produced, maintained and enhanced and re-purposed Xpress Ordering’s kiosk ordering application. Developed key interface elements and aspects of the Firebird database. Developed a PHP administration tool.

Extended the kiosk application to include, amongst other functions, a customer survey and webcam functionality. Work included projects for: Orange, Brake Brothers, Natwest, Lloyds, RBS


Nov 1999 - Nov 2004
Web Developer / Designer

Built sites for various SMEs ranging from pubs / clubs to ad hoc work for Playboy UK and Gum Ball 3000.

Prior to embarking on my freelance career I worked as a Compliance tester for Microsoft working on the original Xbox release titles including PGR, Oddworld and Halo.


Kingston University

Sep 1994 - Sep 1997
Computing Systems

My degree course covered Computer Science, Maths and Digital and Analogue Electronics.

Leadership / Management

  • Technical Leadership
  • Account Management
  • Business Development
  • Digital Strategy
  • Agency Strategy and Direction
  • Team cohesion and work flow
  • People Management
  • Project Management
  • Technical Direction
  • Coaching
  • Recruitment
  • Negotiation
  • Conflict resolution
  • User Experience
  • Public Speaking
  • Scoping, Briefing and estimation
  • Project management
  • Working with confidential and sensitive issues
  • Pitching


  • Javascript / Node
  • Vue
  • PHP
  • Ruby
  • Laravel
  • DDev / Docker
  • CSS / SASS
  • Linux / OSX / AWS / Heroku
  • Git / SVN
  • CraftCMS
  • Jekyll
  • Ghost
  • Drupal
  • Wordpress
  • Localisation
  • OWASP / Security
  • GDPR
  • Automation / Deployment
  • Scalable Infrastructure
  • DNS


  • Music
  • Guitar
  • Bass
  • Drums
  • Cycling
  • Running
  • Yoga