A knowledgeable marketing professional able to bring a unique combination of business acumen and creative strategies to create compelling marketing campaigns, develop effective strategies and increase an organization’s bottom line
Gathered competitive analysis to enhance the onboarding experience and increase customer engagement and presented to the extended CRM team
Developed knowledge of SiriusXM’s retention lifecycle to understand customer behavior
Worked across cross-functional teams to test emails, monitor inbound/outbound agent calls and perform special projects on digital communication streams