Oliver Eliel

I worked directly with the Creative Director and CEO Touker Suleyman (Dragons’ Den) on all digital design aspects of the business, such as UX and design for the e-commerce store and app, digital marketing assets, social media and email.

I managed a small team of designers and creatives and was responsible for growing the business from a digital perspective.

In the time I was at Hawes & Curtis, the website redesign project I was responsible for improved conversion rate from an average of 2% to 4-5%, and online sales improved drastically.

I was the sole UX designer on the website redesign project and was responsible for:

• Defining functionality and interactive elements of the website
• Creating wireframes and task flows
• Creating user personas
• Creating and implementing responsive grid structures for multiple screen sizes and devices
• Designing and implementing high-fidelity mockups of the digital product
• Working with development team (.net, front end and project managers) to implement designs/interactive elements
• Creating the visual style for the new brand identity which went on to be used multi-channel
• Rapid prototyping using HTML with dev team
• Prototyping in InVision, Sketch, Principle
• Testing and working through bugs with development team
• Changes to the UX, based on analysing user data from Google Analytics and user behaviour from Hotjar
• Design of the iOS app and implementation with CMS software
• Contribution to high level strategic decisions with the rest of the creative, ecommerce and executive teams

My creative freelance work encompasses areas of digital design and UX design. Each role has been varied but I have worked from the origins of a project (market research, ideas, creating content, producing/managing design work) through to publishing the project (website launches).

Clients have included: Georg Jensen, Temperley, Wedgwood, Royal Doulton, Balance Plan, Rituals, Boxpark, Bloomsbury Publishing, Rythmico and GP Nutrition.

My work has included:

• Brand identity design
• Digital product design (websites/apps)
• UX wireframing
• Rapid prototyping (using InVision, Sketch, Principle)
• Front-end development (HTML/CSS)
• CMS management and implementation (Wordpress, Shopify)
• Managing various video projects and visual storyboarding
• Working alongside developers to ensure accurate development of designs
• Setting tasks and initial scope of work with clients