2017 - Current
Responsible for digital marketing activities of ZUBİZU, a mobile application including a loyalty platform and a lifestyle guide enriched with current trends.
- Managed digital advertising campaigns, social media and took part in data-driven marketing projects, data analytics and performance marketing activities.
- Took part in data-driven marketing projects to reach niche-segment users with an online-offline media mix.
- Worked with big data to solve data analytics problems to increase the effectiveness of online performance marketing activites
2014 - 2017
Responsible for digital marketing activities of Ülker's (pladis Turkey) chocolate, biscuits, cakes, gum and candy category brands. Managed social media accounts, digital advertising campaigns and took part in new product launchs.
- Developed consumer focused digital strategies for food brands to achieve digital related KPIs in annual marketing plan.
- Worked with 10+ different digital agencies for different purposes; varying in context from microsite development to advergames or from social media management to mobile marketing campaigns.
- Took part in special projects such as crisis management as a part of digital PR, real-time marketing and "random act of kindness" activities as a part of social media marketing.
2011 - 2014
Guided a team 10+ members responsible for strategic planning, creative development, content managemet and analytical reporting.
- Worked with clients from different industries: telco, e-commerce and banking
- 220K+ visits and 130K+ Facebook fan acquisition was achieved in "Bu Kutuda Ne Var?" project, created for Turkcell as a one week christmas campaign involving Facebook and Twitter applications and live video broadcasting
- 200K+ visits and 30K+ engagement was achieved in "gncTeklif" e-commerce project. It was developed and managed as a private daily deal vertical for gnctrkcll community with weekly deal themes and CRM features.
2009 - 2011
Managed gnctrkcll's (Turkcell's youth segment) all digital advertising projects such as; microsites, online videos, email marketing, SEM and social media operations.
- Worked with 3 different agencies to manage gnctrkcll's digital brand communication and online community.
- Created Turkcell's first ever online music streaming service called gncPLAY. It achieved to reach 100K+ subscribers in the first year.
- Took part in "Gençken Yapılacak 100 Şey" campaign, one of the first online-offline integrated marketing campaigns of Turkcell. 6M+ video views and 1M+ mentions and reached in the campaign.
2005 - 2009
Managed mobile marketing projects such as: wapsites, java applications, "txt and win" campaigns and mobile community management.
- Worked with clients from different industries: fmcg, automotive, banking.
- Took a part in creative idea development and project management of various mobile marketing campaigns.
- Won MMAGlobal 2008 Award for "Best Use of Mobile Marketing Promotion" with Coca-Cola Turkey's Eurocup 2008 campaign. Over 1 Million users participated in the campaign.
2001 - 2005
Studied microeconomics focusing on Game Theory. Wrote a paper about gender discrimation issues in growth economics. Participated in a one-year-entrepreneurship program designed and held by KOSGEB with an online startup idea.
- Mobile App Marketing
- Data-driven Marketing
- Online Performance Marketing
- Social Media Marketing
- Digital Advertising
- SEO and SEM Marketing
- Web Analytics and Reporting
- Brand Management
- Community Management