Joey Primiani

San Francisco, CA

jprimiani@gmail.com

(330) 333-1027

Product Design Leader for AI products — 15+ years building 0→1 and scaled experiences across LinkedIn, Google X, Wing, Intuit and startups. I turn ambiguous ideas into shipped products through rapid prototyping, product judgment, technical fluency and systems thinking.

Senior Product Designer, AI Product Experiences

2024 - Current

Led design for AI-powered product experiences at LinkedIn, impacting 1B+ members
Drove growth and monetization across LinkedIn Premium and growth initiatives
Partnered with product and engineering leadership to define product strategy opportunities
Turned emerging AI concepts into high-impact shipped consumer experiences across LinkedIn’s most visible surfaces
Accelerated decision-making through product vision, systems thinking and cross-functional leadership

Founder & Product Design Lead

2016 - 2024

Founded a product design studio building 0→1 products for startups across web, mobile and emerging technology
Led product strategy, UX, prototyping, and launch execution from concept through shipped product
Partnered directly with founders and leadership teams to bring new products to market

Senior Product Designer, Wing (X Moonshot Factory)

2018 - 2023

Led product design for autonomous drone delivery experiences spanning consumer, operations, and future service concepts
Launched FAA-approved autonomous drone delivery experiences, defining end-to-end product experiences for delivery systems
Built rapid prototypes to validate concepts and influence engineering and product strategy
Partnered across robotics, engineering, operations, and leadership in a highly ambiguous moonshot environment
Helped shape the future vision for next-generation autonomous delivery products

Lead Product Designer

2016 - 2018

Growth Design Lead at telemedicine startup served 100K+ healthcare providers and billions of health answers
Designed scalable product experiences in a highly regulated healthcare domain

Senior Product Designer

2013 - 2016

Led product design initiatives within Intuit Labs across Mint, TurboTax, QuickBooks and innovation efforts
Partnered across teams to launch consumer and business products at scale

Tech Co-Founder

2010 - 2012

Co-founded and created LittleMonsters.com, a global creative community platform built in partnership with Lady Gaga
Helped pioneer early social product experiences centered around identity, creation and fandom

Digital Media Design, Computer Science

Design Thinking Bootcamp

UC Berkeley Extension, UX Design