Paul Calvo

• Generate individualized strategies to address our customers’ needs by providing viable solutions based on sound research and data analysis.
• Analyze market trends to learn our customer base and identify new customer opportunities through comprehensive, strategic research.
• Respond to unique customer requests via phone, fax and email about product, pricing, delivery and documentation.
• Review, analyze, and execute customer orders with exceptional precision and efficiency, corresponding with the customer when appropriate.
• Problem solving by navigating over 550,000 MRO products for over 100 customers daily.

Successfully created opportunities for the Services Category of the RaceTrac stores to flourish despite being a non-consumable category in the world of convenience stores.

• Developed and implemented category product plan to achieve revenue and profitability goals.
• Built strong relationships with existing vendors and executed negotiations to create sales and promotional programs.
• Analyzed store sales data to strategize profit growth opportunities for the category.
• Communicated with field operations on product implementation, problem solving, and testing initiatives.

• Managed and analyzed 20 national accounts that generated over $5 Million in monthly revenue.
• Created presentations that helped facilitate the sales process from conception to program implementation.
• Researched, developed, initiated and tracked new opportunities to expand client’s revenue into varying platforms to include cost per click models.
• Reviewed performance metrics to collaborate with clients on developing innovative personalized campaign strategies, such as targeting direct users of competitive retailers, to drive revenue and new customer engagement.
• Collaborated with the Bank Engagement Team to create and manage programs aimed at driving customer awareness and increased retention.

• Created and executed effective marketing campaigns, which increased client’s brand recognition and revenue.
• Established annual budget projections for prospective clients and financial institutions.
• Managed merchant and agency budgets to assure adherence to annual projections and accurate billing.
• Provided crucial support to the National Sales Team by developing campaign reports, budget projections, service demonstrations, and sales presentations.

• Strategized and collaborated with team members to ensure best practices for client management and increased sales.
• Liaised between customer and company on delivering service or addressing concerns, providing valuable product knowledge and assistance.
• Collaborated with staff and management to ensure proper inventory count and reporting.
• Managed customer concerns utilizing strong communication, negotiation, and customer service skills.