Spearheading engagement, innovation and information-based decisions across the division by crafting and deploying key strategies for internal and external branding, product marketing, market analysis, and business planning, to drive clear strategic vision and hone long-term forecasts.
Led Navistar Parts' private label business and Fleetrite Parts brand globally with ultimate responsibility for the success of the business, including marketing and product strategies, P&L accountability, financial planning and direct report management. Managing a team of highly skilled Global Product Managers by establishing a clear strategic direction to drive growth to meet and exceed PBT goals for the critical $120m+ portfolio.
Managed $71m revenue pure commodity product desk by owning complete product strategy and P&L responsibility. Restructured the product portfolio and crafted new go-to-market strategies to achieve long term revenue growth.
Co-managed successful $100m Fleetrite private label parts brand by owning all aspects of the product portfolio including profitability, inventory, market share, brand strategy, life-cycle management, and the total marketing package to manage RONA and PBT goals.
Promoted to new management role focused on marketing, forecasting and pricing strategies, as well as budget management for diverse business unit. Built group marketing strategies from ground up to leverage competitive advantages and emerging technology, and align with market trends and needs. Performed trend, market and economic analyses to advise senior management team on sales and forecast trends, what-if strategy options, and market development opportunities.
Handpicked by executive management as crisis manager for Special Assignment on-location in Dallas, TX to lead global corporation through supply crisis, spearheading all global inbound and outbound supply strategies for North American facilities. Conquered rapidly changing, high pressure and high visibility environments to develop and present strategic plans and what-if scenarios to corporate management board.
Worked with key international stakeholders to craft new and innovative service and marketing assets to drive sales team engagement and revenue growth.
Delivered pro bono design, illustration, marketing, and advertising consulting for local nonprofit organizations for increased awareness, donor engagement and market development