Owned complete overhaul of test results experience and launched to 15,000+ customers
Led and managed technical effort to launch as one of Helix's premier partners on the first ever consumer genomics marketplace with 3 new hybrid biomarker / DNA test products
Created and oversaw design of only digital product that combines both DNA and biomarker data on the market today giving consumers a uniquely wholistic view of their health
Launched subscription testing product creating new recurring revenue stream and ARR making up about 10% of total sales
Championed automation of major operational components across the delivery of the physical product and digital product including physician approval, fulfillment and results delivery leading to dramatic increases in efficiency
Formed and executed customer acquisition strategy generating almost $2MM within the first year on the market
Led product strategy and design across all of our products including ecommerce store, lab integrations, customer results dashboard, email, internal tools, customer support, operational enablement, and data / analytics
Redesigned ecommerce website and ran continuous A/B testing lifting onsite conversion rates by 500% • Launched 16 new test panels and 5 lab integrations
Revamped all physical product packaging and instructions leading to a much more consistent and less confusing customer experience
Created and managed day to day macro and micro agile processes across product, engineering, and design
Owned and optimized all customer-facing products including the responsive content approval tool, customer dashboard, and reporting suite through 450% growth of customer-base
Led agile teams in biweekly development sprints
Designed, managed, and monitored analytics stacks to ensure that data was driving our every move
Collaborated with product design teams to rapidly prototype and test our assumptions before utilizing development resources
Mentored future product managers through our competitive Semi-Pro Product Camp
Designed and launched/help build a social advertising product that accounted for 12% of total monthly revenue and was used by our over 2,000 customer client base
Managed up to/approx $80,000/month in social media advertising and optimized to decrease overall cost by 50%
Managed, with the VP of Engineering, weekly agile sprints for products in various lifecycle stages
Worked with internal and external QA teams to identify and resolve bugs through regression testing prior to product releases
Established KPIs for client facing and internal tools by leveraging complex data sources to enable clear snapshots of status to the executive team
Built and managed the reseller channel leading to a 300% increase in monthly channel revenue
Created a training portal, deal registration program, marketing resources, compensation structure, and onboarding process to improve the recruitment, screening, and qualification of leads to yield productive channel partners
Launched SalesForce and Marketo implementations to manage partner relationships more efficiently and increase visibility into partner behavior
Planned and executed inbound and outbound marketing efforts resulting in significant channel growth
Identified and fostered partnerships to key individuals at target organizations through measured outreach