I build businesses, products, and teams.
Helping organizations innovate at the intersection of brand, technology, and experience. Creator of modern product businesses, supporter of startups, and digital transformation guide for corporations. Experience Designer, Manager, Programmer, Product Wrangler, Copywriter, Creative Director, Executive – in no particular order. Skilled at guiding and growing teams across all aspects of modern product businesses. 20+ years experience in digital innovation, product development, technology, and marketing.
Founder of a early stage venture fund focused on the future of local and urban transportation. Lead deal flow, partnership, and co-investing efforts. Build LP and fundraising relationships. Working towards funding initial startup class by early 2020.
Co-founded a venture development firm that partners with corporations and entrepreneurs. Advising and supporting a range of startups and corporate incubation projects.
Co-founder and CEO of Siberia, a boutique digital innovation consultancy. Responsible for overseeing the management side of the business, including Operations, Finance, Strategy, and Planning. Co-led the growth of the company to 4 offices globally, 34 people, 5.5mm revenue, and a successful acquisition by a larger consulting firm. Conducted all sell side due diligence required to complete a fast track sale under three weeks. On a day to day basis planned and negotiated product scopes with clients, managed staffing and growth planning, collaborated on business development and pitches, led internal IP and process development, and ensured operations continuity. Regularly collaborated with teams on client projects including product development, technology innovation, and product positioning.
Led creative concepting for clients including Pernod Ricard, ING Direct and Unilever. Managed concept and brand/strategy teams. Wrote copy, concepted and created things.
Creative Direction, Copy, Experience Design & Strategy for a range of clients and projects. Agencies & Brands include: Digitas, AIS/Havas Media, Momentum WW, Delta, TIAA-CREF, Verizon and many more.
One of several editors of http://www.bannerblog.com.au . Help to catalog the best online advertising and media.
I led interactive creative and production for a range of clients including Red Bull, 2k Sports and Firethorn/Qualcomm. Projects included Games, Advertising, Websites and Applications. Work closely with traditional creative teams to ensure the creation of highly successful integrated campaigns.
Consulting with startup gaming company on Strategy & Marketing.
Extensive concepting, writing and creative strategy work. Clients include: Foxtel: concepting, writing, experience design, creative direction and online branding for website relaunch and online video application development and launch. 3 Mobile: creative and experience consultant for e-commerce redesign. Unilever: Cornetto and Rexona: strategy and concepting for campaigns, online and integrated outdoor/ hybrid/guerrilla.
Led the development of innovate solutions that drive engagements between brands and their constituents and consumers. Collaborate with creative and strategy to ensure high quality production and successful engagements. Drive adoption of cutting edge technology and media that open new communication and engagement channels for brands.
Concepted and produced a wide range of cutting edge interactive creative projects. Started primarily on the technology and motion side and transitioned to be creative lead in partnership with the Exec. Creative Director and Interactive Director. Served as the co-creative director on a wide range of projects, writing concepts, selling them through to new and existing clients, and guiding concepts through implementation.
Concepted and Developed interactive applications and marketing materials for a wide range of clients.
Co-founded a small interactive shop. Led creative direction and development for a range of small and mid- size clients. Closed down the company to pursue other interests.
Concepting, Animation, Front End Development, JS, CSS, HTML, Flash.
Led digital marketing and emerging fund-raising programs. Led corporate & celebrity partnership efforts for fundraising purposes. Led innovation partnerships, working with Amazon.com and others to develop cutting edge online fundraising & awareness platforms.
Led the development of first website & email marketing efforts. Managed financials and bookkeeping including payroll, accounts payable and accounts receivable. Coordinated and assisted with market operations.
Outside consultant assisting with special events & digital efforts.