Pradeep Raman

Fine + Rare (http://frw.co.uk/) is a UK-based global digital platform offering authentic fine wines, spirits, and experiences, with an extensive digital network and marketplace allowing clients to access, store, and sell wines from top collections worldwide.

• Led launch and end-to-end management of marketplace product, including website, backend apps, and customer service, while driving digital transformation for Vinfolio.com.
• Retired legacy applications, launching scalable core app to support luxury categories.
• Developed Inventory and Pricing Automation system for seamless customer access.
• Revamped marketplace, boosting conversions and average basket size.
• Strategized transition to in-house solutions, saving costs and enhancing efficiency.
• Increased inventory inflow from £20 million to £60 million per day in less than a year, and achieved 40% uplift in orders.
• Successfully transitioned from legacy system 'Wine+' to modern platform 'Catalogue,' improving efficiency, reducing pricing errors, and enhancing user experience.
• Led migration and digital transformation of the US entity, and implemented new ERP and Warehouse Management systems

• Worked as a Staff Product Manager for Freshworks, supporting their Freshsales Suite Product. Developed a strategy for the seamless 1-click integration of Freshdesk, and other Freshworks products with Freshsales.
• Contributed to product improvement and relaunch for fintech startup fundsinn.com, aiding in asset growth of £500,000.
• Redesigned a consumer product to enable independent selection and automated compliance with regulations.
• Reoriented the product from a mass-market focus to specific customer groups, enhancing market segmentation and client interaction.

Tesco PLC, a UK-based multinational retailer, offers diverse products in stores and online, including Tesco Bank services.

• Managed Tesco's transactional APIs part of Retail Platform Initiative, led a team of Product managers and collaborated with a large engineering team.
• Developed restriction engines and GDPR compliant transaction repositories, improving compliance and data management.
• Scaled my API product from handling 10 transactions to managing millions of transactions every day.
• Collaborated with various teams across the organization on numerous initiatives to provide better value to customers.
• Presented the budget paper to the top management and consistently obtained approval for the necessary budgets for my product.
• My product assisted the organization's initiatives to transition from legacy applications to enterprise APIs across online and store platforms. This change resulted in annual savings of over £50 million.

Ascendum (https://ascendum.com/), an IT firm, provides product engineering, SharePoint, quality assurance, and on-demand services. They developed 'Aquiire', a procure-to-pay product, later acquired by Coupa.

• Developed a B2B marketplace with 'Aquiire'.
• Oversaw product development, including design and engineering in India and the US, introducing dynamic pricing for user engagement.
• Assisted in the acquisition of an Indian B2B player, aligning the strategy for improved results.

Cleartrip is a leading online travel agency in India offering booking services for flights, hotels, trains, and holidays.

• Launched 'Cleartrip Activities' aka 'Cleartrip Local,' with over 15,000 activities across India.
• 'Cleartrip Activities' platform launched within 100 days, handles 5000 daily transactions, contributing 15% to revenue.
• Expanded 'Cleartrip Activities' to the UAE, including a solution for hoteliers.
• Introduced a cross-selling strategy for Air and Hotel customers using customer persona data.

Tripfactory is a holiday package marketplace for Indian customers, offering customizable trips with a language-based search feature.

• Led product management and marketing at a startup, optimizing the product and establishing partnerships.
• Achieved milestones like launching 10,000+ holiday packages, onboarding 1,000+ suppliers, and implementing chat-based engagement.
• Managed a Rs. 1 crore marketing budget, driving customer acquisition and startup growth.

Sociorent, an Indian textbook rental and student classified service, launched with a unique marketplace and 5,000 products. It quickly scaled to 50,000 daily users and 10,000 monthly transactions, but ceased operations after six months.

Led business & product at Via.com's eCommerce & Books B2B vertical. After Via acquired Jumadi, spearheaded the deals website and B2B commerce business.

• Managed Deals eCommerce & B2B Books Distribution Platform, achieving over $20M USD six-month revenue run rate
• Oversaw Deals and B2B P & L, leading a 70-employee team
• Developed a Simple Order management & Inventory system for B2B books business, supporting booksellers and distributors, and proposed a SAAS model

Jumadi, an early Indian e-commerce company, pivoted to B2B and was acquired by Via.com after scaling under The Morpheus' mentorship.

• Managed the web product, achieving 40000 unique visits/day with limited resources
• Developed India's first Facebook Commerce Product
• Handled Operations, Vendor Relations, and Corporate Sales, leading to Via.com's acquisition

Worked at HP's PSG SCM Group for Warranty Services across three regions. Managed a $20M business and vendor relations for post-sales services and warranties. Improved business processes to save money, and was part of the supply chain improvement unit.

Served in various roles at Amazon.co.uk's Business Unit, from entry-level customer support to higher-level escalations, quality control, and returns process improvement. Responsibilities included:

• Worked in Escalations & QA for Amazon.co.uk (Contracted by Sutherland Global)
• Managed a 12-member support & quality team
• Part of a team analyzing returns to reduce logistic, fraud, and supplier-related losses