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Rachael Tan

Digital Marketing | Social Media Marketing
linkedin.com/in/rachael-ying-xiu-tan
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rachaeltanyx@gmail.com
Dedicated and highly motivated business graduate pursuing a career in the marketing industry. Holds a bachelor’s degree in International Business & Marketing and professional certification in Digital Marketing. An experienced social media advisor for a full-stack digital agency; specializing in the creation and management of social media strategies and campaigns.
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Work Experience

Caspian Digital Solutions

Digital Marketing Executive
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Dec 2019 - Current
  • Develop, implement and manage PPC strategies, digital marketing campaigns for clients and the company
  • Manage email and social media paid marketing campaigns
  • Tracking and analysing website data and provide regular internal reports

NTWRK

Social Media Advisor
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Mar 2019 - Nov 2019
  • Develop, implement and manage social strategies for the NTWRK brand and NTWRK’s clients
  • Manage and execute social media campaigns, audience engagement and identify optimization opportunities

SEED Heritage

Sales Assistant
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Oct 2018 - Dec 2018
  • Responsible for customer-centric service, maintain excellent stock administration standards in-store, deliver and maintain VM brand standards

Fave

Intern - Growth Planning & Business Development
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Apr 2018 - Aug 2018
  • Website, social media & EDM merchandising, coordinate & execute marketing campaigns, research & analysis, analysing historical data and lead generation
  • Carry out pre-sales and sales activities, engaging with merchants and pitching over the phone and inviting them to join Fave platform, setting appointments and invitations

Uniqlo

Sales Assistant
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Feb 2017 - Mar 2018
  • Provide exceptional customer service on the sales floor, fitting rooms and cashiers, strive to achieve store sales target, maintain outstanding store condition and visual merchandising standards

Education

General Assembly

Professional Certification Digital Marketing
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Oct 2018 - Dec 2018

RMIT University

Bachelor of Business International Business & Marketing
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Feb 2014 - Dec 2016

Taylor's College

Canadian Pre-University - Ontario Secondary School Diploma
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Jan 2013 - Dec 2013

Skills

  • Google Ads
  • Social Media Marketing
  • SMS Marketing
  • PPC Strategies
  • Data Analysis
  • Microsoft Office
  • Business Development
  • Online Merchandising
  • EDM/Newsletter
  • Pipedrive